Marketing Director - Footwear Retailer - London
An edgy, trend defining Footwear Retailer is recruiting for a passionate, ground breaking Marketing professional, with strategic, creative and business intellect to help take the brand to the next level.
You will help drive improved insight, communication and performance with an incisive focus on the customer, deploying analytics and profiling to communicate and sustain a clear understanding of our marketing objectives across the whole business.
Develop a marketing and brand strategy in line with the one and five year plans for the organisation
Determine costed Marketing plans with clearly defined brand, category, product and sales objectives
Contribute to the annual budgeting process
Be a champion for data, measurement and science
Maintain and communicate and organisation culture, values and reputation within the marketplace
Manage Marketing, PR & VM teams
Maintain and communicate key events, promotions and launches calendar for wide business use
Control and manage all appropriate spend, reporting on a monthly basis
Manage the company research agenda clearly prioritising topics to add insight and value. Commission market research and evaluate findings, providing deliverable insights to enhance internal thinking and understanding within the business
Use all analytics tools available to provide robust customer behavioural insight
Profile key customer groupings, identifying suitable acquisition and retention activity
8-10 years working in Marketing with at least 3-5 years in a leadership position
Demonstrable track record of success
Experience with businesses associated with a youthful target audience - ideally with a deep understanding and trading experience within a fashion / lifestyle multi-channel retailer
Knowledge of working with customer databases, including some knowledge of how to build them and how to analyse and segment the data
Ability to understand big data sources and analysis tools, and how such data can be deployed to benefit the business
Thorough knowledge of marketing principles, brand, product and service management
This is a great opportunity to progress your career and really make an impact within this amazing organisation. There will regular UK and European travel and the company offer an excellent salary and benefit / bonus package.