Content Editor

Recruiter
Michael Page Marketing
Location
London (Greater)
Posted
15 Sep 2018
Closes
17 Sep 2018
Sector
Charity
Contract Type
Permanent
Hours
Full Time
You will be joining at an exciting time for this national body within the Arts and Heritage sector that collaborates and extends its reach worldwide.Description Executing the content strategy and content guidelines including the content marketing model, tone of voice and the channel strategyCreate and deliver editorial projects across the consumer and business markets e.g. news / PR stories, events copy, relevant content - focusing on customer journeys and data insights to deliver agreed KPIsChampion the data led content marketing model of setting clear KPIs, creating and distributing content relevant for priority segmented audiences and ensuring all content is fully optimisedCreate and edit high quality content that drives high volumes of traffic across multiple high priority projects that offer unique value to customers that is search engine optimisedManage small project teams as the QA expert and brand editorial championWork collaboratively with the content & digital team and stakeholders across the business to identify conversion rate improvements and ensure editorial quality assurance standards are maintainedEnsure all content published on the site by the editorial team is search engine optimisedWork with the product and content teams to create new innovative page designs that improve user experience and have a positive impact on the website's engagement metricsRepresent the organisation at internal and external editorial meetingsLine management of 1 member of staffProfile Essential Proven experience as a brand editorial champion and creating customer centric content ranging from news / PR stories on a daily / weekly basis to events and evergreen content for the consumer and business marketsProven experience in content creation, curation, commissioning and co-creationManagement experience in TOV implementation across consumer and business sectorsExperience of delivering a range of editorial projects, such as, relevant content, SEO content optimisation, campaigns, Business EventsExperience of managing and mentoring of editorial talentProven track record of developing and delivering innovative, customer centric contentExperience of working with SEO teams and agencies to deliver data driven consumer and business content that delivers impact and knowledge of conversion rate content optimization, reporting, test & learn activityExperience of stakeholder management in a complex and political environmentExcellent communicator, used to managing expectations and influencing stakeholders at all levels internally and externallyStrong project (Agile) and time management skills with ability to multi-task, whilst working to tight deadlines and under pressureAn advanced Excel user and proficient in Google Analytics Desirable Educated to degree level or equivalentA second languageDSDM / Scrum methodology experienceJob OfferA salary of between £30,000 and £32,000 depending on experience.

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