Marketing Manager - Exhibitions

Recruiter
U recruitment
Location
London (Greater)
Posted
14 Sep 2018
Closes
15 Oct 2018
Contract Type
Permanent
Hours
Full Time
Exhibition Marketing Manager

Our client a leading media media business with multiple brands and platforms is looking for an experienced exhibition marketing manager to work across a leadingexhibition portfolio.

A great role for an existing Exhibition Marketing Manager who wants to run one of the leading events in the industry, leading and mentoring an excellent team and proppelling their career in the process.

Day to Day

* Develop and manages audiences for their defined live events, driving events attendance in accordance with budget targets and agreed KPI’s

* Plans marketing activity and fulfils all marketing campaigns to deadlines and within budget

* Manage marketing budgets for their brands, ensuring forecasts are regularly updated, correctly allocated and not overspent, and plans for contingencies and budget changes, escalating issues where appropriate

* Manages and develops databases for all audience marketing activity for their allocated brands, ensuring data is collected to best practice guidelines

* Develops and maintains all relevant collateral and brand communication programmes to support marketing campaigns and produce compelling and creative copy

* Assesses, monitors and improves marketing efficiency by conducting regular analysis of marketing KPI’s, reporting on campaign results, revenue generated and agreed effectiveness measures to evaluate success and make recommendations for improvement for future campaigns

* Develops a deep understanding of the audiences and markets in which their brands compete, identifying key competitors and monitoring audience and marketing activity

* Manages the marketing of new and existing brand extensions, including webinars, reader surveys, online directories, roundtables, bespoke events, etc

* Develops strong relationships with key stakeholders (Senior Marketing team and other key brand stakeholders) to ensure marketing activity is fully aligned with business needs

* Implements and improves, when appropriate, core operational marketing processes to ensure consistency

* Effectively manages, motivates, trains and appraises team members; delegating projects as appropriate and ensuring on time and on budget delivery

Background

* Advanced understanding of marketing principles, developments and new techniques and demonstrated experience in campaign management

* Strong project management and organisation skills and ability to manage several simultaneous projects to tight deadlines and to prioritise tasks that deliver greatest revenue opportunities

* Ability to develop a deep understanding of audience and products

* Ability to think 'outside the box’ to deliver innovative marketing and product solutions that drives revenue and audiences

* Excellent communication skills - verbal and written - and a strong track record of creating compelling and effective communications

* Copy writing, proof reading skills and attention to detail

* Strong analytical skills and awareness of online and digital platforms

An excellent opportunity for a marketing manager to show case their talent and skills to drive the marketing function and be part of an industry leading team to exceed revenues.

To join our client one of the leading media business in the UK click "The Apply Button" today

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