Campaigns Adviser

Recruiter
The Pensions Regulator
Location
Brighton
Posted
14 Sep 2018
Closes
15 Oct 2018
Contract Type
Permanent
Hours
Full Time
About us
The Pensions Regulator (TPR) is responsible for protecting workplace pensions in the UK, working with employers and those running pensions to help people save safely for their retirement. We have an excellent office location in the heart of Brighton and have a diverse, lively and professional growing workforce.
We are committed to making TPR a great place to work and doing all we can to support our people to reach their full potential. Join our expanding team for the chance to be a part of the biggest change to pensions in a generation.
Role
We’re looking for a Campaigns Adviser to deliver marketing project work to include:
* Using a mix of internal and external sources, build audience personas for TPR’s regulated community, to inform TPR’s marketing communications.
* The review of TPR’s current email portfolio in order to develop an email programme and contact strategy aligned to our audiences & marketing strategy
* Build and maintain effective working relationships with key stakeholders both internally and externally.
Responsibilities
* Assisting the Campaigns Manager to develop the overarching campaign strategy.
* Responsible for maintaining the overarching communications plan.
* Creating communications briefs.
* Reviewing and applying insight relevant to the brief.
* Seeking/commissioning insight as required to develop and demonstrate audience understanding.
* Creation and management of the campaign/project plan.
* Establishing campaign working group across internal teams eg. media team, policy, strategy & planning, to deliver against the OASIS communications brief.
* Responsibility for delivery of assets to support the communications brief e.g. email copy and build, web content, pdfs, video, social media assets.
* Ensure that appropriate approvals are obtained for each stage of campaign development/delivery.
* Ensuring that internal customers are kept up to date and engaged on campaigns at the appropriate level
* Developing and utilising a range of planning and MI tools to plan and evaluate campaigns and their success - reporting to the business and into the corporate dashboard
* Developing an understanding of GDPR and ensuring that communications are compliant.
* Supporting the wider comms team, as required, in managing the briefing and delivery of non-campaign activities, e.g. email newsletters, ad-hoc web updates, stand-alone events.
* Developing and advising on channels and their use across DM/promotional and digital platforms and managing the production of assets/content to support recommendations (e.g social media content generation)
* Understanding the Regulator’s objectives and working within them at all times
* Responsible for maintaining knowledge of wider pension industry insights and internal research findings e.g. monthly briefings.
Essential and Desirable criteria
Essential:
Minimum 5 years experience in a multi channel campaign role, including experience of B2B
Strong understanding of audience insight and how to develop personas & pen portraits
Advanced understanding of how to develop and deliver, email and contact strategies
Knowledge of segmentation approaches and how to plan/utilise marketing research for campaigns and marketing purposes
Experience of management of contact data – standard consolidation techniques, CRM database solutions etc.
Knowledge of off-line and online activity (both DM and digital approaches) channels and how to integrate them to best effect
Proven experience of measuring, targeting and evaluating campaigns
Experience of agency and supplier management
Knowledge of GDPR.
Standard Office IT software applications
Other relevant IT software applications.
Desirable:
Marketing qualification
Financial sector, not for profit and/or agency background.
Person Specification
Proactive and flexible
Ability to prioritise and use initiative
Problem solving and analytical skills
Communication skills at all levels
Personable and a team player
Salary and benefits
As well as a salary of up to £38,887, we offer:
* Civil Service Pension arrangements, which are recognised as some of the best in the pensions world
* discretionary bonus arrangements
* 25 days annual leave provision
* flexible working arrangements
* development opportunities
* enhanced parental leave arrangements
* a free employee assistance programme
* an excellent office location.
How to apply
We provide an exciting, supportive and flexible working environment, and are committed to helping our people meet their full potential.
The Pensions Regulator is an inclusive employer and offers equal opportunities to all regardless of an individual’s age, disability, gender identity, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex and sexual orientation.
Candidates who declare that they have a disability and who meet the essential criteria for the job will be offered an interview.
Applications will be considered on a part time and job share basis.
Please send your CV and a covering letter, with details of how your experience and skills meet our essential criteria to the recruitment team.
If you have any enquiries with regards to this role or if you have a disability and wish to request a reasonable adjustment at any stage of the recruitment process, please email the recruitment team.
The closing date for this role is Thursday 20 September. Any applications received after this date will not be considered

Similar jobs

Similar jobs