Head of Customer Marketing

Recruiter
Adecco Group Internal Recruitment
Location
London (Greater)
Posted
14 Sep 2018
Closes
21 Sep 2018
Contract Type
Permanent
Hours
Full Time
Title: Head of Customer Marketing

Salary: Negotiable (Dependent on level of experience) + Car Allowance + Bonus + Benefits

Location: London

Want to be part of driving the change of the UK & Ireland marketing function at a Fortune 500 company, ranked as the second most attractive company in the world to work for?

We require an accomplished marketing leader with several years experience. You will lead a team of 7 people, driving the customer experience, engagement and creating demand for our services for both B2B and B2C audiences. You will be working on multi-brand, local and global campaigns. It’s a big role and will be pivotal in helping us drive the transformation of the marketing function and wider business.

You will be a well-regarded leader with strong drive to succeed and be adaptable in a culture of change. To succeed you will have demonstrable experience of developing data driven customer insights and translating these to marketing campaigns which drive customer engagement and demand.

The organisation is renowned for its great culture, being 7th in the Great Places To Work® Worlds Best Multinational Workplaces for 2016.

Responsibilities

* Own all customer marketing channels to drive engagement, acquisition and retention across all customer groups.
* Meticulous planning of marketing campaigns and working with your own team and marketing operations team to deliver market-leading execution.
* Delivering constant growth and performance improvements.
* Ownership of budget across all channels; constantly striving for improving productivity and efficiency.
* Drive customer insights and be the champion for the voice of the customer internally.
* Driving global and local Thought Leadership and content marketing programmes to deliver brand objectives.
* Define and measure key metrics to demonstrate marketing successes, with regular reporting to stakeholders. Includes reporting of resource and budget utilisation to business unit leaders.
* Ensuring full compliance and governance processes are followed.
* Leadership and management of seven direct reports.
* Work closely with the marketing operations and communications teams as well as stakeholders across the business.
* Create and share best practices.
* Participates in special projects and performs other duties as assigned.

Experience and skills

* A proven Marketer, with experience in driving customer engagement and demand.
* Senior leader with experience of exposure to board level stakeholders.
* Analytical thinker who is excited by driving insight-driven marketing.
* Ability to drive the strategic agenda across the function and business whilst also maintaining operational excellence.
* Ability to clearly communicate complexity in a way that ensures all stakeholders understand and engage.
* Collaboration is key and the successful candidate will work closely, advise and steer the entire business.
* A great people leader, with a genuine interest in developing their team.
* Hands-on experience with marketing technologies including marketing automation, Workfront and Slack.

Please note, the Adecco Group are an equal opportunities employer. If you have not heard back within 7 days, then your application has been unsuccessful.

Internal recruitment acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. Intrernal recruitment UK is an Equal Opportunities Employer

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