Digital Marketing Manager

Recruiter
INTELLIGENT PEOPLE LTD
Location
Berkshire
Posted
10 Sep 2018
Closes
10 Oct 2018
Contract Type
Permanent
Hours
Full Time
We're hiring two Digital Marketing Manager / Performance Marketing Manager / Digital Customer Marketing Manager / SEO and Content Manager for a global insurance business diversifying their proposition and building their digital channel presence. A huge opportunity exists for the business to drive customer acquisition and response rates through the development of their digital marketing activity and hence we are looking to hire two individuals with a strong grasp of current digital marketing tools, strategies and channels. You will either bring knowledge of Performance Marketing and the development of the channels or perhaps focus more so on SEO and Content Management. The Digital Marketing Manager / Performance Marketing Manager / Digital Customer Marketing Manager / SEO and Content Manager role will take responsibility for: *Leading the digital strategy for your channels, developing the marketing tools and agency relationships as required *Plan , execute and optimise campaigns to measure and drive growth for your channels *Measure and report performance of all digital campaigns, assess against goals (ROI and other KPI's) *Work with your team members to create integrated campaigns *Use analytics to evaluate customer experience across the channels and customer touch points The roles of Digital Marketing Manager / Performance Marketing Manager / Digital Customer Marketing Manager / SEO and Content Manager will required experience in either Performance Marketing or SEO and Content given the two open opportunities along with: *Proven experience working in digital consumer marketing covering a number of the following - PPC, SEO, Social, Affiliates and Display *A highly creative approach to identifying and engaging the target audience devising digital campaigns which inform and drive conversion *Experience in testing - a test and learn approach to your work *Demonstrable experience leading and managing campaigns Intelligent People is a specialist recruitment agency hiring Digital Marketing Manager roles

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