Senior Digital Fundraiser
I am currently working with an an international animal welfare charity who are looking to hire a Senior Digital Fundraiser. This is a full-time role, reporting to the Head of Fundraising. You will be responsible for the development and delivery of the digital strategy at the charity. Key Responsibilities: Strategic: Write, execute and reforecast the 2019 Digital Fundraising StrategyEvaluate digital performance against set Key Performance Indicators and produce monthly performance reports for the Head of Fundraising (UK).Forecast and reforecast digital income and expenditure budgets (1, 3 and 5 years). Project Management: Deliver lead generation campaigns that recruit new audiences through a range of digital platforms; Online petitions, Email, Social Media, Banner and PPC.Design, test, implement and evaluate welcome and nursey journeys that convert online petition responders to donors.Write, edit and design web copy and take on overall responsibility for website maintenance.Optimise user experience across all digital channels; website, emails and social media.Manage the organisations central email list; lead on planning, segmentation, writing, AB testing and analysing emails and supporter journeys. Desirable knowledge, experience and competencies: Mail Chimp > moving over to marketing cloudMarketing CloudOnline Petition PlatformsCMS > M3 Plus (word press) > block chainHTML (Mid level~)Google AnalyticsGoogle AdwordsGoogle Grants This is a full-time, permanent position, and the charity is looking to hire ASAP. If you have these skills, then please send me your up to date CV. Please note that only suitable candidates will be contacted with further information.