Associate Director Of Marketing

RH Technology
City Of London
£70k - £80k pa + bonus and flexibens
21 Apr 2017
21 May 2017
Contract Type
Full Time
Associate Director of Marketing - Global Publisher - City of London - £70-80,000

The Role

RH Creative are partnering exclusively with a global publisher to recruit for a senior marketing leader who can be a key member in the transformation of the marketing strategy. This role will be focused on supporting the Global Marketing Director effectively implement the strategy and transformation.

Reporting in to the Global Marketing Director responsibilities will include:

- Lead the Marketing team, providing clear vision and strong strategic leadership
- Work with Directors to develop the marketing strategy and portfolio plans, taking a strategic and innovative approach to delivering against business objectives
- Provide clear business partnership and strategic counsel to Publishing Directors
- Develop / implement branding, positioning and messaging plan, balancing the needs of all portfolios and how brands position amongst one another
- Deliver increased revenue through digital marketing excellence
- Ensure support for priority brands, including brand refresh and proposition, Reports and new launches
- Develop / implement submission and usage marketing strategies, including setting and meeting KPIs of the team and delivering scalability and efficiency
- Up skill teams to ensure all have the necessary industry and digital marketing skills to meet business objectives
- Develop and implement customer engagement strategy, plans and structure for the business with a clear customer centric approach.
- By being data driven and analytical, connect market trends and insights and deliver rich, relevant ways to engage the research community based on their unique needs; understanding the reader journey.
- Understand the changes in customer needs and digital advances in marketing and customer engagement, implementing innovative and best in class tools and strategies to reach our customers.
- Develop and anchor strategies, guidelines, capabilities and build competence in each relevant team in each region in collaboration with the matrix global team.
- Work with the Head of Marketing Technology & Operations to pilot new digital approaches & embed in marketing plans
- Using an iterative approach including AB testing, develop new customer engagement approaches to expand our market share in established and new and developing markets.
- Automate business as usual marketing where practical and effective
- Develop systems and processes to effectively monitor, analyse and refine activity based on KPIs and ROI
- Effectively manage the marketing budget, ensuring optimal efficiency and positive impact on revenues/operating contribution
- Contribute to the wider transformation in its approach to customer engagement and marketing
- Represent marketing to senior stakeholders, including deputising for the Marketing & Development in key strategic projects, leadership team meetings and presentations to the board as required

Your Profile

The successful candidate will have:

- Excellent leadership and team-building qualities
- A demonstrable track record in leading substantial change management in marketing teams
- Strong influencing skills and an ability to work successfully within a matrix structure to get things done
- Experience in working with C-suite and leadership teams in large global organisations
- Demonstrable business partnership capability, gravitas and credibility
- Knowledge of publishing process and industry preferred
- Excellent marketing and customer engagement skillset and track record
- Track record of innovation and ability to drive change, including demonstrable experience of applying customer journeys, data-driven approaches and digital marketing excellence
- Proven ability to be data driven and analytics informed, with excellent analytical skills
- Strong, proven strategic abilities developing and implementing new strategies, including the ability to adapt as needed in response to a changing market
- A strong ability to successfully operate and respond to a highly competitive and agile market
- Excellent financial skills, ability to forecast, budget and monitor growth
- Strong problem-solving skills

The Company

My client are a market leading publisher with operations globally. They are currently going through global transformation and have grown rapidly over the past few years. This role is based in their brand new luxury offices in Central London.

Salary & Benefits

£70-80,000 plus exceptional benefits and bonus scheme.

Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to equal opportunity and diversity. Suitable candidates with equivalent qualifications and more or less experience can apply.