Media/Comms Planner

Recruiter
Major Players
Location
London
Salary
£50000 - £55000 per annum
Posted
21 Apr 2017
Closes
21 May 2017
Contract Type
Contract
Hours
Full Time
An Associate Planning Director is an experienced media planner who is looking to specialise into a more focussed planning role. They will be confident using thorough consumer and media understanding to deliver business value for their clients. They will be motivated by working closely with clients in order to push media up the business agenda. They should be capable across the board, moving with ease between data, consumers and ideas. With an appetite for new learning and driving change this person will be a trusted partner for mid-level clients and a strong voice for planning excellence amongst the team. The Associate Planning Director will work closely with the Strategic Planning Director and take ownership of the planning product for clients within the group.

This role is part of the client team which is charged with delivering the annual communications plan for power brands across markets spanning Europe, North America, Russia & AUS/NZ (ENA). The core deliverable is a comprehensive Comms strategy for power brands which is then rolled out to all local markets and implemented locally by country marketing teams & agencies. This unique role offers an opportunity to influence business, marketing and communications decisions of one of the largest FMCG companies in the world. The singular focus on delivering high quality strategic thinking means that the team has the freedom, time and license to explore, innovate and provoke new thinking and ideas for some of the largest consumer brands in the world.

KEY RESPONSIBILITIES
* Responsible for the quality & timely delivery of the Strategic Communication Plan (SCP) for the assigned brand(s) across Europe & North America (ENA).
* Responsible for supporting the understanding, interpreting and distilling of core business and marketing objectives into a Comms brief for RB.
* Responsible for enabling and supporting consumer understanding and journey development for RB, interrogating the role of brand and communications in consumer lives and culture using extensive consumer data from RB as well as internal and external sources across ENA.
* Responsible for developing recommendations on market clustering, NPD and portfolio prioritisation based on the Comms brief and market data/analytics.
* Responsible for excellent and appropriate use of CCS and CCS Planner on your clients to drive insight and business outcome focussed planning across media ecosystem.
* In conjunction with your account team/SPD and RB creative agency you are responsible for the development of a communications strategy (to identify the core role of communications) based on client business objectives, consumer understanding and a full knowledge of the media ecosystem. For RB these strategies will take into consideration the brand's global vision as well as multiple country nuances and cultural differences and will provide a framework on which local markets can build their ecosystems.
* Responsible for the development of creative ideas, media partnerships and innovations based on the communications strategy and working with local markets to ensure their appropriateness
* Responsible for developing 'Test & Learn' plots for innovation to be tested based on a robust measurement framework
* Responsible for developing & distilling econometrics, business analytics and past campaign/competitive learnings to support development of media implementation guidelines.
* In conjunction with Client Partner, Client Director and Strategic Planning Director you are responsible for developing the commercial relationship with your clients, achieving increased revenues through incremental DAN product sales and increased media budgets.
* With the other members of the client team, you are responsible for maintaining an excellent relationship with your clients, ensuring good CRR scores. Specific areas of focus is your client's opinion of our ability to drive consumer understanding, business value through media and to develop ecosystem plans across all bought, owned and earned channels.
* Responsible for developing consumer understanding, communications strategies and media ecosystems to deliver business value for new business pitches (global and local). Play an active role in the communications planning

PERSON SPEC
* Solid understanding of marketing communications
* Good working knowledge of media and communications planning tools and processes, eg CCS Planner, Convergence Planning or similar.
* Working knowledge of CCS (or equivalent) and a proven ability to bring insights to bear to develop communications strategies
* Understanding and application of multiple sources for market, consumer and media intelligence, for example: Mintel, Google trends, Comscore, Crimson Hexagon, etc.
* Experienced in identification and development of insights, measurement and evaluation projects
* Able to discuss and articulate fluently POV on media partnerships, content distribution platforms, social, search & mobile
* For globally aligned roles you will have experience developing communications strategies for multi market clients, with the ability to marshal multiple countries behind your strategies, driving consistency with local nuances
* Collaborative approach to working with agency partners, media owners and clients
* Some experienced in structuring and facilitating of integrated strategic workshops with key client and agency stakeholders
* Able to communicate strategic and innovative ideas with clarity and simplicity
* Good ability to write strategic documents and cases
* Comfortable in developing and presenting new business work

If you are interested - please forward a copy of your most up to date CV to Jack.