Conversion Optimisation Manager (CRO)

N Brown Group
21 Apr 2017
21 May 2017
Contract Type
Full Time
JD Williams / N Brown group is a leading FTSE 250 internet and catalogue home shopping company with over 150 years of distance shopping experience.

Best known by our 3 power brands; Simply Be, Jacamo and of course JD Williams, we turned over £818 million in 2014/2015, with a pre-tax profit of £86.2 million.

Our vision is to become a leading digital retailer and to continue to expand our active customer base of over 4 million, becoming the universally loved experts in fashion that fits by helping our customers' look and feel amazing through our trusted family of over 20 brands.

Conversion Optimisation Manager (CRO) will bereporting to the Head of Marketing, you will lead and manage the optimisation team, driving improvements for conversion and optimisation across all devices.

You will drive best practice across all websites and devices, delivering measurable improvements to the onsite customer journey, site structure and product performance. You'll also have input into the UX and site development / optimisation strategy

What you'll be responsible for as Conversion Optimisation Manager (CRO):

- Leading the optimisation and testing strategy for the innovation and continuous improvement of the website and native apps, agreeing and managing roll out plans and analysis of results
- Helping to build and manage the Multi Variant Testing and Conversion Optimisation team to support multiple tests on multiple domains, channels and segments to drive additional revenue, engagement and customer satisfaction
- Working closely with the UX and UI teams to develop engaging, functional and innovative site featured to drive conversion, revenue and usage through our customer base
- Encouraging the adoption of user experience best practise and leading improvements aimed at achieving optimal conversion rates and maximising demand and profit
- Working strategically with our suppliers and ecommerce teams to develop our roadmap for ongoing improvements to the overall onsite experience and optimisation across devices
- Working in collaboration with ecommerce development team and IT colleagues to shape and deliver best practice site hierarchy and page / content creation, ensuring that all new site developments adhere to best practice SEO standards

What you will need to succeed:

Weare looking for someone who has that special mix of commercial acumen and technical talent to shape and drive our conversion optimisation strategy. Ideally, you'll be a graduate or equivalent with strong evidence of marketing expertise, particularly within ecommerce or conversion rate optimisation.

You should be highly digitally literate with a passion for user experience, product conversion, product testing and statistical insight and skilled in the use of digital analytics tools such as google analytics, coremetrics etc.

We're looking for an inspirational and experienced leader who is able to manage and develop a team. Candidates with previous experience in leading UX inhouse or agency teams will strive in this role.

You'll also need to display strong communication skills and plenty of credibility to inspire and influence stakeholders to executive level; bringing them on the optimisation journey and recognising the huge rewards it can deliver.

In return, you'll receive great training, 24 days holiday plus bank holidays, pension as well as varied and interesting development opportunities and a competitive salary and benefits package