Head of Marketing - SaaS

Recruiter
E.M.R. Search & Selection Limited
Location
City Of London
Salary
£65k - £80k pa
Posted
21 Apr 2017
Closes
21 May 2017
Sector
Education
Contract Type
Permanent
Hours
Full Time
Key responsibilities:

- Create a targeted and cost effective multi-channel marketing strategy for generating the highest quality leads
- Define and validate the business positioning, value proposition and branding businesses
- Create clear and compelling product descriptions with well-articulated features, benefits and clear differentiation from other products in the marketplace
- Manage ongoing messaging and communication channels for the companies enterprise customers to keep them informed of products and important company information
- Develop and maintain relationships with outside marketing, PR and communications agencies
- Develop innovative digital media marketing strategies including search engine optimisation , video and social media and email marketing campaigns
- Develop marketing collateral and sales tool like brochures, presentations and proposals.
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Key Skills:

- Experience of working in enterprise marketing, preferably at a consumer technology company
- A track record of building measurable B2B programs and marketing communications efforts that deliver against business goals
- Strong understanding and experience of working within a SAAS based company
- An ability to drive marketing strategy and execute marketing plans
- Experience of implementing a strategy on an international scale