CRM Exec - Leeds - £25-35,000
A CRM Executive position to lead an email marketing strategy an join a well recognised and established B2C business in Leeds. As the CRM Executive and working with the Head of CRM you will create, develop and implement a robust and effective CRM marketing strategy.
About the Client.....
Well known nationally and operating through out the country my client is a leader in their field with a pioneering marketing function which sits out of the Leeds office. In joining this forward thinking organisation you will get to join a structured and well supported marketing team whilst having enough autonomy to see your own ideas and marketing campaigns come to life.
About the role....
As the CRM Executive and together with the Head of CRM, you will carve out a pioneering marketing CRM plan and you will have overall responsibility for implementing an online CRM programme through campaigns and automated marketing, to achieve retention and acquisition communication. You will manage segmentation projects to identify key customer behaviours. Duties include:
- Creation and development of eCRM strategy - aimed at driving acquisition, increasing conversion, improving retention and stimulating loyalty.
- Develop the database, establish segmentation and provide insight into customer behaviour.
- Management of data and external CRM partners.
- Plan and implement campaigns that drive revenue, increase customer satisfaction and develop the relationship with customers.
What you will need.....
Experience in a CRM/Email marketing role and comfortable with data marketing. You'll have a proven track record in the development and implementation of a successful CRM strategy with hands on experience of building and executing a CRM program. You'll be passionate about CRM have your own ideas and all the tools at your disposal to make them happen. This is a strategic and hands on position so ideally you'll be able to come up and plan the strategy then make it all happen!
What you will get....
To be part of a nationally recognised company in the UK and work on a forward think, pioneering CRM marketing strategy. You will have an opportunity to implement a high level CRM plan and work under the guidance of a highly regarded Head of CRM. You'll see your ideas come to life and be see the results of your work. You'll also be rewarded financially and have a say in the wider marketing output.
This role is based just outside Leeds centre and is commutable from Hull, Yok, Leeds, Wakefield, Huddersfield, York, Harrogate, Selby and Sheffield.
Salary between £25-35,000