Marketing & Business Development Manager

Training Account
City Of London
£40-60k + benefits
20 Apr 2017
20 May 2017
Contract Type
Full Time
Marketing & Business Development Manager, Law Firm, Legal, Energy & Resources; Construction or Commodities, London

Marketing & BD Manager required to work for a growing law firm in Central London. You will have some experience in either Energy & Resources, Construction or Commodities. Read on for more details.

The main duties and responsibilities of the Marketing and Business Development Senior Executive/Manager (Energy & Resources, Commodities or Construction) will be:

- In consultation with the IGL and PD Partner(s), develop and agree strategy and business objectives for the global (Energy & Resources, Commodities or Construction) practice.
- In line with the group's business objectives and working with the (Energy & Resources, Commodities or Construction) practice's sub-sector teams, the central and regional marketing teams, develop a marketing and business development strategy for the global industry group, including a budgeted plan of activities to drive revenue growth.
- Working closely with the central and regional marketing teams, implement the strategy and plan, including Marketing and BD budget management.
- Working closely with the central and regional marketing teams, ensure the (Energy & Resources, Commodities or Construction) practice is effectively integrated in international cross-practice business development, communications and Development Client activities.
- Proactively drive the industry group's brand awareness through creative communications and business development activities, including market and client research, database management, thought leadership, PR, targeting, directory and award submissions, and an incisive event programme encompassing both company seminars and participation at industry events.
- Using internal and external sources, including working with PSLs and other specialist in-house resources, understand and research the (Energy & Resources, Commodities or Construction) in order to proactively create business development opportunities, including researching client and target activity as well as trends in specific market segments, and harnessing cross-sell opportunities whenever appropriate.
- Draft high impact value-add pitch, RFP/ITT and capability documents which respond to specific client/target requests and position the company as the go-to lawyers in the (Energy & Resources, Commodities or Construction)
- Actively manage the (Energy & Resources, Commodities or Construction) practice's participation in the firm's Development Client programme, including the continued development and implementation of those client accounts relevant to the practice.
- Working with the central and regional marketing teams, manage the requirements for all marketing materials and activities in support of the business development programme for (Energy & Resources, Commodities or Construction) practice, including (but not limited to) brochures, client/market research, directory submissions, website content, client bulletins/briefings, social media, seminars, conferences, reporting/ROI.
- Support the regional marketing team in relation to any (Energy & Resources, Commodities or Construction) activities that are being led out of the regions, including pitch input and insights, championing (Energy & Resources, Commodities or Construction) specific campaigns originated from the regions and the global communication of those activities.

It will be expected that the Marketing and Business Development Senior Executive/Manager:

- Seeks to understand the business as a whole and is able to consider the impact other BD/client activity taking place across the firm has on the (Energy & Resources, Commodities or Construction) practice and respond accordingly and vice versa.
- Ensures that the firm's branding approach is implemented consistently and effectively and that messaging reflects national, regional and international requirements as appropriate.
- Develops effective relationships with specialist in-house resources.
- Internal systems (such as Interaction and Vuture) are used to full effect.
- Understands the international legal sector in general and the firm's competitive positioning in core sectors.
- Works collaboratively with the central and regional marketing teams to maintain and develop best practice processes and knowledge sharing, including regular reporting of business development activities and ROI.

The role will be required to support ad hoc activities as directed.

Key Skills & Experience Required

- Degree level or equivalent industry experience.
- In-depth understanding of Energy & Resources, Commodities or Construction
- Proven ability of working across all levels of business, preferably within a multi-jurisdictional environment.
- Demonstrable experience of initiating and implementing successful business development and marketing communications activities, including managing and leading integrated sector-focused and client development plans; developing and implementing business plans; managing the pitch process.
- Strong delivery focus, with a track record of doing so to deadlines.
- Proactive individual with excellent organisation/project management skills.
- Strong interpersonal skills including oral/written communications, influencing, diplomacy, flexibility, tenacity.
- An international mindset.
- Ability to work on own initiative, show innovation and develop projects.
- Strong IT skills including PowerPoint, Excel, Word, InterAction (or similar CRM database).

This is a great opportunity and salary is dependent upon experience. Apply now for more details.