Customer Insight & Digital Analytics Manager

Recruiter
Aspire Date Recruitment
Location
Manchester
Salary
£50000 - £60000 per annum, Benefits: Bonus & benefits packagetxtSalaryFrom=50000
Posted
18 Apr 2017
Closes
18 May 2017
Contract Type
Permanent
Hours
Full Time
Job Title:                             Customer Insight & Digital Analytics Manager
Location:                             Manchester
Salary:                                  to £60,000 + benefits package

An exciting opportunity for an Analytics Manager to be at the heart of digital transformation and a business striving to be a top digital player in the retail market. This is a highly influential role with numerous stakeholders.

What you’ll be responsible for:

- Lead all Digital Analytics and measurement projects
- Working across all Divisions at Senior Level to champion, influence and exploit the agenda for Digital Analytics
- Contribute to the research for assessment, introduction and rollout of tools and technology platforms for analytics, automation, insights and visualization
- Maximise the design, implementation and execution of custom algorithmic data mining methods
- Collaborate with Marketing to develop complex digital funnels and bring analytical / data solutions to marketing optimisation, digital personalisation and UX testing
- Lead the charge in exploiting our customer data through 1-1 real time personalisation i.e. Master Data Management, Data Management Platform

Candidate Profile

- We are looking for candidates with a background in Mathematics, Operational Research or a discipline with a significant level of numerical content.
- The role will suit a logical and curious thinker who is able to analyse, interpret and provide compelling insight. Strong communication skills are essential; you will be able to communicate to a varied audience.
- The ideal candidate will be able to demonstrate advanced techniques in the integration and analysis of digital, customer, media and social data with an ability to translate this into actionable insight
- You’ll have the ability to take data and apply highly effective analytical methodologies to drive useful Digital insights for the Marketing team.
- Experience of SQL or SAS, with a statistical background, have awareness of segmentation and modelling techniques and be extremely well grounded in Digital Analytics tools.