Appeals and Mid-Value Development Manager

Recruiter
Michael Page Marketing
Location
London
Salary
35000.0000
Posted
17 Apr 2017
Closes
16 May 2017
Contract Type
Permanent
Hours
Full Time

This organisation is looking for an Appeals and Mid-Value Development Manager to join their high performing, fast-paced team in central London for a 12 month fixed term contract.

Client Details

This organisation is a well-established health charity that is a household name across the UK.

Description

Key Responsibilities:

  • Manage all warm and cold direct mail activity
  • Line management of a team of 4
  • Employ direct mail and digital activity to drive the acquisition of new supporters and maximise fundraising from existing donors
  • Implement stewardship models to increase retention of supporters
  • Data selection and analysis to deliver targeted appeals that increase acquisition rates
  • Drive the innovation of new products to increase income
  • Manage the creative aspect of DM campaigns that fits into the overall strategy across warm and cold DM activity
  • Drive efficiency within the team by developing new ideas and consistently reviewing the reach of your activity
  • Manage external agencies and ensure work is completed on time and within budget
  • Undertake campaign analysis with the team to ensure selections are appropriately targeted and make recommendations and improvements off the back of this
  • Manage the team's budget
  • Undertake regular reviews of supporter care materials to ensure a consistent and appropriate support journey for all donors

Profile

Person Specification:

  • Experience in a similar DM role, preferably within a large department
  • Proven line management experience (essential)
  • A thorough knowledge of direct marketing within a charity and an awareness of the different techniques
  • Previous digital campaigns experience is desirable
  • Post-campaign analysis experience and an ability to make recommendations and improvements to current ways of working in a strategic manner
  • Experience of managing external suppliers
  • Budget management experience
  • Excellent attention to detail
  • An interest and prior experience of working on the creative side of DM campaigns
  • Ability to work both independently as well as part of a team

Job Offer

This organisation is looking to offer a salary of between £35,000 and £40,000 depending on experience.