Appeals and Mid-Value Development Manager

Michael Page Marketing
17 Apr 2017
16 May 2017
Contract Type
Full Time

This organisation is looking for an Appeals and Mid-Value Development Manager to join their high performing, fast-paced team in central London for a 12 month fixed term contract.

Client Details

This organisation is a well-established health charity that is a household name across the UK.


Key Responsibilities:

  • Manage all warm and cold direct mail activity
  • Line management of a team of 4
  • Employ direct mail and digital activity to drive the acquisition of new supporters and maximise fundraising from existing donors
  • Implement stewardship models to increase retention of supporters
  • Data selection and analysis to deliver targeted appeals that increase acquisition rates
  • Drive the innovation of new products to increase income
  • Manage the creative aspect of DM campaigns that fits into the overall strategy across warm and cold DM activity
  • Drive efficiency within the team by developing new ideas and consistently reviewing the reach of your activity
  • Manage external agencies and ensure work is completed on time and within budget
  • Undertake campaign analysis with the team to ensure selections are appropriately targeted and make recommendations and improvements off the back of this
  • Manage the team's budget
  • Undertake regular reviews of supporter care materials to ensure a consistent and appropriate support journey for all donors


Person Specification:

  • Experience in a similar DM role, preferably within a large department
  • Proven line management experience (essential)
  • A thorough knowledge of direct marketing within a charity and an awareness of the different techniques
  • Previous digital campaigns experience is desirable
  • Post-campaign analysis experience and an ability to make recommendations and improvements to current ways of working in a strategic manner
  • Experience of managing external suppliers
  • Budget management experience
  • Excellent attention to detail
  • An interest and prior experience of working on the creative side of DM campaigns
  • Ability to work both independently as well as part of a team

Job Offer

This organisation is looking to offer a salary of between £35,000 and £40,000 depending on experience.