Digital Marketing Manager

Ellis Knight Bespoke Recruitment
16 Apr 2017
16 May 2017
Contract Type
Full Time

My client is based in Oxford with a large online and offline marketing team. Due to a period of exceptional growth they require a digital marketing manager.

The successful candidate will be a digital specialist and will have driven their career in this direction, which will be displayed on the CV.

? Generate business through online media

? Take ownership of their online presence, marketing and aggregator sites

? Develop them into an industry leading digital brand within their field

? Lead and manage online advertising

? Create and oversee the implementation of portfolio wide social media campaigns

? To reduce bounce rates below 30% for all online activities
? To increase the effectiveness of PPC and Facebook advertising by developing and managing digital marketing campaign’s
? To devise strategies to drive online traffic
? To increase the sites book/enquire ratio
? To increase the natural search engine rankings
? Ensure there is a clear understand of the 3rd party websites

? Promote products via social media

? Understand and review competitive search landscape on a regular basis

? Formulate Paid and Natural search strategies including social media
? Maximise performance through campaign analysis and campaign management
? Full budget management for Paid, Natural search and social media activities to include a social media strategy

? Experience working in an online environment

? Experience of running internally managed large scale PPC campaigns

? Experience of working with external agencies specialising in Affiliate, SEO and Social activities

? A marketing or business studies degree or a similar relevant qualification

? Good communication skills and interpersonal skills
? Previous experience in a similar digital marketing role