Digital Marketing Manager

Recruiter
Ellis Knight Bespoke Recruitment
Location
Oxford
Salary
30000.0000
Posted
16 Apr 2017
Closes
16 May 2017
Contract Type
Permanent
Hours
Full Time

My client is based in Oxford with a large online and offline marketing team. Due to a period of exceptional growth they require a digital marketing manager.

The successful candidate will be a digital specialist and will have driven their career in this direction, which will be displayed on the CV.

? Generate business through online media

? Take ownership of their online presence, marketing and aggregator sites

? Develop them into an industry leading digital brand within their field

? Lead and manage online advertising

? Create and oversee the implementation of portfolio wide social media campaigns


? To reduce bounce rates below 30% for all online activities
? To increase the effectiveness of PPC and Facebook advertising by developing and managing digital marketing campaign’s
? To devise strategies to drive online traffic
? To increase the sites book/enquire ratio
? To increase the natural search engine rankings
? Ensure there is a clear understand of the 3rd party websites

? Promote products via social media

? Understand and review competitive search landscape on a regular basis

? Formulate Paid and Natural search strategies including social media
? Maximise performance through campaign analysis and campaign management
? Full budget management for Paid, Natural search and social media activities to include a social media strategy

? Experience working in an online environment

? Experience of running internally managed large scale PPC campaigns

? Experience of working with external agencies specialising in Affiliate, SEO and Social activities

? A marketing or business studies degree or a similar relevant qualification

? Good communication skills and interpersonal skills
? Previous experience in a similar digital marketing role