A luxury online retailer are looking for a CRM Manager to join the marketing team at an impressive stage of growth. You will be the only CRM professional within the business, so you will have a fantastic opportunity to grow, develop and implement amazing strategies across their growing customer base.
You will be responsible for designing, producing and delivering a range of timely campaigns to increase customer loyalty, retention and acquisition. You will use data to evaluate programme effectiveness, guide decision making and implement robust testing strategies.
- You will own the relationship with the ESP and SMS solution
- Work with wider digital team to develop and optimise on-site channels
- Conduct A/B testing to develop email design, copy and schedule
- Identify customer journey requirements and trigger points for automated communications
- Manage the scheduling, testing, tracking and broadcast off all CRM channels using the relevant software
Experience Required -
- Educated to degree level - marketing qualification would be preferable
- Solid CRM and Email marketing background
- Analytically focused CRM professional with strong Excel skills
- Proven experience in CRM campaigns that deliver results and can identify insights