CRM Manager

Salt Search
16 Apr 2017
16 May 2017
Contract Type
Full Time

CRM Manager

A luxury online retailer are looking for a CRM Manager to join the marketing team at an impressive stage of growth. You will be the only CRM professional within the business, so you will have a fantastic opportunity to grow, develop and implement amazing strategies across their growing customer base.

You will be responsible for designing, producing and delivering a range of timely campaigns to increase customer loyalty, retention and acquisition. You will use data to evaluate programme effectiveness, guide decision making and implement robust testing strategies.

Job Responsibilities

  • You will own the relationship with the ESP and SMS solution
  • Work with wider digital team to develop and optimise on-site channels
  • Conduct A/B testing to develop email design, copy and schedule
  • Identify customer journey requirements and trigger points for automated communications
  • Manage the scheduling, testing, tracking and broadcast off all CRM channels using the relevant software

Experience Required -

  • Educated to degree level - marketing qualification would be preferable
  • Solid CRM and Email marketing background
  • Analytically focused CRM professional with strong Excel skills
  • Proven experience in CRM campaigns that deliver results and can identify insights