Travel Counsellors
16 Apr 2017
16 May 2017
Contract Type
Full Time


Travel Counsellors are an award-winning, travel business that places people at the heart of everything we do. We have 1,600 home-based Travel Counsellor Franchisees and 350 support staff based from our head office located near the Trafford Centre in Manchester and internationally in our 6 satellite offices. With sales of £500m plus per annum and ambitions to be a £1bn digitally enabled business, famous for the way we look after our customers and people we are always on the lookout for talented individuals who will be integral to the on-going success of this entrepreneurial business.

The Company sets itself apart by recruiting the best travel advisers, building personal relationships with customers and delivering the highest level of personal service and care that can be found in any industry. For over twenty years we’ve set the trends in travel homeworking, and last year we won the TTG Top Homeworking Agency and Travel Weekly Best Homeworking Agency awards. We’re a world class, bespoke business and one of the most fundamental factors of our business is that we’re consistent in offering an authentic and tailor-made service where our Travel Counsellors create "one off" itineraries that cannot be found off the shelf.

Founded 22 years ago, our business model is tried and tested, based on relationships, retention and referral. It’s this approach that makes us more than a little different from the rest. And that’s what keeps our customers coming back year after year, again and again. In fact, 96% say they would recommend Travel Counsellors to their friends, family and colleagues.

The business is growing quickly and has a huge opportunity for further growth by executing its clear strategy globally (referred to as RRP), focusing on:

  1. Recruiting more franchisees globally;

  2. Leveraging the opportunities to increase new business from Referrals and drive up more Re-Book business, specifically from first time bookers; and

  3. Driving sales through the Company’s in-house booking system Phenix and specifically it’s directly contracted product.

The opportunity for growth is predicated on the basis of word class leading levels of customer retention, loyalty and advocacy.

The Company’s culture is based on caring and it has a clear management behaviours centred around Focus (on RRP), Pace and Energy. We want to develop a culture that encourages innovation, fresh thinking and continuous improvement by encouraging feedback at all levels.

Moving forward we’re looking for authenticity and creative flair, for individuals who are comfortable operating in the world of modern technology and those who possess a high level of digital skills, to make sure we’re always one step ahead. Each and every individual who works for Travel Counsellors takes pride in what they do, we set high standards and always, always aim to deliver.

It’s all because we care. Caring is in our DNA.

Brief Overview of the Position

As copywriter you’ll be the main point of contact with our commercial team, ensuring you’re developing compelling copy which promotes our key partners, the Travel Counsellors brand in an innovative and inspiring way.

Working with various head office departments as well as Travel Counsellors and customers you’ll be the content champion educating various stakeholders on the value of authentic relevant content.

This is an exciting opportunity for a professional, passionate, personable and ambitious individual to join an amazing success story and make a real difference in a fast-paced business that has huge ambitions and enormous global potential. It’s certainly not a role for the faint-hearted.

Main Responsibilities

  • Develop and manage a content plan which supports both the commercial agenda and global consumer trends

  • Management of weekly offers, and soft content collating details, writing up and supporting the wider marketing team with building where required

  • Lead on TC product training communication emails including evaluating how we’re training on product content and making recommendations on how to improve.

  • Take ownership to collate and produce relevant copy based on agreed content plan, utilizing internal expertise, supplier information and case studies where appropriate.

  • Liaise between internal departments and suppliers to ensure content is delivered on time and according to brand guidelines

  • Managing content from contributors and third-party suppliers on time

  • Editorial control of customer facing publications - including weekly emails, annual brochures and tactical sales brochures

  • Collating content from various contributors including internal stakeholders, travel counsellors suppliers and customers to ensure content is authentic, relevant and supports the global business model

  • Play a key role in onsite SEO strategy delivery, driving keyword usage and best practice on all customer-facing digital channels.

Summary of Key Attributes and Qualifications

  • Experience in a senior Digital/Online Content experience in travel or a service-related industry

  • Hands-on experience of content creation, curation and enhancement

  • Experience of digital CMS systems

  • Exceptional copy-writing skills

  • Experience of writing optimised SEO copy

  • Proof-reading experience

  • Very high attention to detail

  • In-depth understanding and commitment to digital and content marketing as a profession

  • Able to work under pressure, in an often fast paced environment

  • Takes ownership of responsibilities and focuses on achievement

  • Flexible in terms of working hours / time zones

Summary of Desirable Attributes and Qualifications

  • Travel Industry experience

  • Consumer and B2B digital marketing experience

  • Experience of Umbraco CMS

  • HTML/Design skills