Area Sales Engineer

Oscar Harrington
16 Apr 2017
16 May 2017
Contract Type
Full Time

An Area Sales Engineer with technical experience of process control industries is required for a permanent employment opportunity with a leading industrial electronics and energy management company. There are two opportunities, one based in the Midlands and one to be based in the North West.

The role is offering a salary up to £45,000 per annum (plus up to 20% bonus, plus 28 days holiday) based on years of relevant industry experience.

The Company

Our client is a global manufacturer of instrumentation, systems and services designed for the efficient operation of industrial processes. The company's reputation as a provider of innovative solutions across a broad spectrum of vertical markets is complemented by a range of engineering support services, designed to improve the performance and effectiveness of customers' plant-wide assets.

Key Responsibilities

  • Carry out site visits to existing and prospective customers.
  • Build on existing relationships with current client base as well as developing new relationships with prospective customers through creating demand for company products and pursuing opportunities to fruition.
  • Maintaining all existing and prospective customer information within our CRM tool.
  • Meeting allocated Sales and Margin targets for sales territory.
  • Development of product and application skills as well as maintaining current skills.

Competencies & Key Metrics

Sales Professional

  • Develop relationships with customers at all levels including executive.
  • Understand and use customer and industry drivers for success in accounts.
  • Understand competitors, their strategies and counter-tactics.
  • Ability to manage large opportunities by creating demand, creating proposals and negotiating sales.

Key Metrics

  • Orders - to target and previous year.
  • Margin - to target and previous year.
  • Number of customer visits per week.
  • Size and conversion of sales funnel.
  • Maintenance and compliance of our CRM.


The ideal candidate will be able to demonstrate a detailed knowledge of many, if not all, of the following.

Skills, Knowledge and Experience


  • High level sales skills.
  • Customer acquisition.
  • Account management.
  • Opportunity management.
  • Technical.
  • Electronic and Electrical knowledge to HNC level.
  • PC skills including standard Microsoft packages.
  • Networking, industrial control applications.


  • Technical and Applications.
  • Have good technical knowledge of process control industries
  • Product and Solutions.
  • Sales knowledge of DCS, SCADA, PLC environment and common system architecture.
  • Possess a good awareness of distributed databases and industry communication standards.
  • Have specific sales knowledge of automation solutions and their integration with the MES and ERP environments.


  • Experience as a field based sales person.
  • Experience in a role within process control.


Whilst no specific qualifications are required, candidates should be of 'Graduate Calibre'. Formal technical qualifications would be a significant advantage.

Other Requirements

  • Full UK driving licence.
  • A home environment that allows effective working from home.
  • The role will require travel within the UK and possibly overseas.

Additional Notes

If you are interested in this position please APPLY NOW or for further information you can contact Mitchell Preston-Phypers on +44 (0) or email

Keywords: Sales, Electrical, Electronic, HNC, DCS, SCADA, PLC, Architecture, System, MES and ERP