Customer Insight Manager

Recruiter
Clearwater People Solutions Ltd
Location
Reigate
Salary
45000.0000
Posted
16 Apr 2017
Closes
16 May 2017
Contract Type
Permanent
Hours
Full Time

Our client, a market leading company based in Reigate, Surrey, are currently recruiting for a Customer Insight Manager to join them on a permanent basis.

The ideal candidate will and provide insight into the effectiveness of current and past marketing campaigns, recommending key improvements that can be made to future activity to maximise return on investments across all our brands, products and channels.

*** A career background in marketing is essential ***

Key responsibilities:

  • To assist marketing team with the ownership of the single customer review
  • Plan the work of the Marketing Data Analysis team, and ensure that the analytical resource is allocated as effectively as possible
  • To provide all customer data for marketing campaigns
  • Develop and document robust data processes and controls that the team will follow
  • Develop and manage data-driven projects that support and direct the marketing strategy
  • Provide analytical support to the Marketing Team to ensure that the right decisions are being made in terms of targeting customers
  • Accountable for the accuracy and relevance of the data analysis
  • Interpret analysis results and communicate results and recommendations to senior stakeholders and committees across the business

Key skills and experience:

  • Experience working within a senior analytic role working with large sets of customer data
  • Experience with working with markets teams to understand marketing projects and campaigns and the data that is needed to successfully complete a campaign
  • A background and experience within Marketing is essential - ideally B2C
  • Highly computer literate with in depth knowledge of statistical software packages (e.g. SPSS, SAS)
  • Previous SAS experience is essential
  • Experience using Sales Force or another similar CRM is essential
  • Intermediate Excel skills (Pivot Tables, Formulas)
  • Line management experience would be advantageous
  • A well-organised and logical approach, with attention to detail and good communication skills are essential

*** Due to the nature of the business there will be a background check which will include a credit check ***

For more information, please contact Georgia Harris at Clearwater People Solutions or apply as directed

Please note: If you have not been contacted regarding your submission within 2 weeks your application has been unsuccessful for this role only.

Keywords: Insight Analyst / Insight Manager / Customer Insight Manager / Marketing / Data / Analytics / Campaigns / Reigate / Redhill / West Sussex / Sussex / Surrey / Gatwick / Crawley