Marketing Executive-3 Month Contract (Events, Digital, Offline, PR, Comms) London

Recruiter
Brandgaard Recruitment Limited
Location
Richmond
Salary
25000.0000
Posted
16 Apr 2017
Closes
16 May 2017
Contract Type
Permanent
Hours
Full Time

Marketing Executive - Immediate start - 3 Month Contract, West London £27k pro rata

This is an exciting opportunity to join a FTSE 100 business and a passionate and customer-centric team. You will play a key role in the further development and growth of a well-known and popular brand in the tech industry. The role will manage all customer marketing promotions and campaigns, with a particular focus on eCRM, email, print and third party co-marketing.

Ideally, you will have experience working of working in the tech sector or even be a passionate tech geek yourself. Super sharp copywriting skills are also crucial as the role involves working with in-house teams and external agencies to create engaging and compelling customer-centric communications for our core information security audience.

If you are an enthusiastic, metrics-driven, content sharp problem-solver with a passion for making things happen, then we really want to hear from you!

Core responsibilities will include:

• Managing the end-to-end e-mail lifecycle including creating dynamic content for goal conversion, liaising with design, collaborating with information management for data analytics, data segmentation and targeting, reporting etc.

• Build multi-channel communications using popular email marketing tools (Eloqua, Salesforce, Wordpress, Nova, Oracle, Sprout) and drive the development and optimisation of the e-mail marketing campaign strategy including tracking, success monitoring, and optimisation of templates and reporting for all campaigns.

• Use basic HTML to build/edit emails and webpages and digital analytics tools to continuously optimise campaign performance

• Managing content creation for both online and print, in tandem with the rest of the team

• Managing design agency briefings and production including copywriting, print production & artwork

• Partner acquisition and retention (barter agreements with international media and industry associations), optimisation of value propositions and packages of existing partnerships to drive business impact and maximize return.

• Management of website, page design, copy writing, user journey optimisation and close collaboration with the e-business division for ongoing evaluating of traffic analysis and page optimisation.

• Create effective social media campaigns to engage and grow communities and find creative solutions for campaign management.

• Liaising with external and internal suppliers (design agencies, registration vendor, information management, e-business, legal, finance and sales agents)

• Co-ordinating visitor and exhibitor registration process with third party supplier

• Controlling costs against budget, raising orders, maintaining invoice records and marketing budget trackers

• Tracking, monitoring, analysis and reporting of all campaigns

• Support the development of annual communications strategy

• Research of competitive landscape and competitor monitoring

• Customer insight - development and analysis of customer feedback survey campaigns

Ideal candidate profile:

• Experience of customer marketing, especially experience within e-mail customer acquisition and lead generation and conversion, data management and analytics
• Online content management / web skills is crucial and solid understanding of MS Office
• Experience in and good understanding of how to manage agencies, media owners, and strategic partners.
• Background in IT/Telecomms/Tech industry preferred
• Excellent English writing skills with experience of writing in American English an advantage
• Highly organised, with strong time management and planning skills, meticulous attention to detail and a proven ability to multi-task
• Structured and independent way of working, excellent multi-tasking skills and ability to prioritise
• Ability to meet deadlines within budget and under pressure
• Experience in conferences / exhibitions or publishing would be an advantage
• Excellent listening and negotiation skills, including proven ability to influence.
• Self-motivated, pro-active and adaptive to change
• Knowledge of social media and digital marketing channels and techniques

If this exciting marketing job interests you please send a CV to Ross Brander at Brandgaard Recruitment