Digital Marketing Manager

Recruiter
Reed Marketing & Creative
Location
London Borough of Hammersmith and Fulham
Salary
40000.0000
Posted
16 Apr 2017
Closes
16 May 2017
Contract Type
Permanent
Hours
Full Time
Our client is the digital media business and sales enabler for the electrical industry. Being at the heart of one of the greatest industries, they operate the leading online B2B premier destination sites, affiliate platform and web-shops for electrical installers and contractors.
You now have a unique and exciting opportunity to help take their company to the next level. With them you will use your marketing, digital media, and account management expertise to further grow their business, leveraging their well established content and community sites.

Main Responsibilities:

• Manage and grow the email database whilst working closely with editor to improve the email performance – open rates and click through rates
• Manage all social media accounts – creating a plan and executing to drive engagement and grow audience
• Using SEO knowledge to improve the content on their platform and website performance on an on-going basis
• Introduce new digital initiatives to help outperform targets – database size, audience, and page views
• To take the lead role in managing 2 seminars per annum – working closely with the MD and marketing colleagues to ensure effective delivery
• To run webinars and podcasts - supporting colleagues where necessary
• On occasion attending Trade Shows and Events
• Monitor trends in online community tools and applications. Monitor the competition. Seize opportunities for leadership where there are market changes and developments on social media platforms

Qualifications, Skills and Experience:
• Experience working with email marketing and database – a proven ability to increase open rates, click through rates, and engagement
• Demonstrate strong social/digital experience
• Passionate about digital innovation; not satisfied with traditional marketing and communications models. An appetite to lead change especially in the digital arena
• Comprehensive understanding of social platforms, channels and networks e.g. Facebook, Twitter, LinkedIn, YouTube etc
• Experience of working with CMS systems and good working knowledge of Google Analytics
• Excellent command of English language and proven writing skills
• Ability to work on own initiative, unsupervised, to meet deadlines and to manage priorities
• Strong planning skills to deliver short, medium and long term activities

If this sounds like then you then APPLY NOW!

Reed Specialist Recruitment Limited is an employment agency and employment business