Marketing Manager

Recruiter
Innecto Reward Consulting
Location
Marlborough
Salary
30000.0000
Posted
16 Apr 2017
Closes
16 May 2017
Contract Type
Permanent
Hours
Part Time

JOB PURPOSE

This role is responsible for the creation, delivery and review of all marketing activity to drive growth and client engagement including our events programme, website content, blogs and social media. The objective is to create engaging B2B marketing campaigns and materials to build interest and awareness in Innecto’s consultancy services and software products. This role is also responsible for steering and maintaining brand standards and integrity across all outputs e.g. PowerPoint slides, proposals and reports. The role will further act as support to all sales activities by owning the CRM database in Salesforce.

KEY RESPONSIBILITIES

  • Act as 'champion’ of the Innecto brand, influencing, reviewing and styling client outputs such as reports, PowerPoint slides, word documents etc.

  • Forward planning, writing and publication of topical and client engaging blogs and articles.

  • Event organisation and management from conception, supporting selection and negotiations with partners, through invitation process, management on the day and follow up.

  • Responsible for administration and integrity of our Salesforce CRM database - proactively adding new contacts, researching contact information on tools such as LinkedIn, updating contacts, removing outdated contacts and generating reports.

  • Website content management using CMS - keeping news, employee profiles, press, events and blogs up to date.

  • Influencing and project managing an ongoing programme of website design and SEO improvements to maintain search ranking and brand profile.

  • Copywriting - generate relevant and engaging content, writing digital and offline materials including brochures, web and social media content, event invitations blogs and articles in Innecto tone of voice and style.

  • Managing social media channels including Twitter, YouTube, LinkedIn, Google+, including posting content updates, running advertising and sponsored updates and creating conversations with followers.

  • Marketing campaign coordination and management across multiple channels - creating and delivering material and analysing conversion rates, effectiveness and reporting around return on investment.

  • Creation and management of Google Adwords campaigns and strategy as directed by Sales & Marketing Director.

  • Contribute to the Marketing plan and budget by researching services providers and costings, making recommendations accordingly, and managing all activities within agreed budgets.

MAIN JOB REQUIREMENTS

EDUCATION:

  • University Degree in Marketing, English or Business related subject is desired.

  • CIM postgraduate or digital diploma is desired (or currently studying for).

IT SKILLS:

  • Expert level of proficiency in MS PowerPoint and MS Word, intermediate skills in MS Excel.

  • High level of proficiency in using website content management tools e.g. Wordpress.

  • User and administrator knowledge of Salesforce CRM platform or similar is desired.

  • Knowledge of Adobe Creative Cloud suite of products and Mac operating system would be an advantage.

SPECIFIC EXPERIENCE

REQUIRED: Sound, demonstrable experience working in a B2B marketing role having covered most of the listed key responsibilities, with track record of making decisions on campaigns and events.

DESIRED: Experience working in the management consultancy/professional services sector.

MAIN PERSON/COMPETENCE REQUIREMENTS

  • Excellent written and verbal communications skills.

  • Strong listening and interpersonal skills with real attention to detail.

  • A flair for design and creativity - able to apply brand guidelines in a creative and engaging way; understanding what colours, layout and images work well and what don’t.

  • Sound project management skills - delivering on brief, on time and to budget including ability to undertake basic commercial negotiations with suppliers.

  • Self-motivated and with the ability to complete most tasks with minimal supervision.

  • Social media savvy - professional experience of managing Twitter, LinkedIn, YouTube etc.

LOCATION, WORKING HOURS & PAY

The role is based in our office in Marlborough, Wiltshire, which is within 45 minutes’ drive of Swindon, Newbury, Salisbury, Chippenham etc. Free parking is available on site. There will be some requirement to travel around the UK, mainly the South including London, to support events and attend supplier/partner meetings. The FTE pay range for this role is £30,000 to £33,000, depending on skills and relevance of previous experience. Some opportunity for part-time working exists, if required. In addition, you would be eligible to benefit from the company bonus scheme (after a qualifying period) and other benefits.

ABOUT INNECTO

Innecto Reward Consulting is a growing, boutique management consultancy specialising in supporting organisations with managing all aspects of pay. Now 15 years old, and still owned and managed by the founding Directors, we undertake a range of activities, from helping clients formulate strategy, through design of pay structures and bonus schemes, to undertaking project delivery in areas such as pay benchmarking and job evaluation.

We work with some exciting organisations; our clients range from major corporates such as Premier Foods, fast growth IT companies like Lebara Mobile, TV broadcasters including Sky and