Online Marketing Executive

Recruiter
Cordant People
Location
Halifax
Salary
18000.0000
Posted
16 Apr 2017
Closes
16 May 2017
Contract Type
Permanent
Hours
Full Time

About the role:

To improve the quality of consumer facing product information required for our online customers, enabling them to maximise sales. Secondly, continue development of our own company website and social media activity to raise awareness of our brands and increase sales via our trade partners.

Key Areas of Responsibility:

  • Producing the product marketing information required by our largest online customers such as keywords and long descriptions for all our products.

  • Collating the information required so our online customers can promote bespoke sales bundles.

  • Ensuring all products are marketed effectively on our own company website to maximise sales and answer FAQs for every product (by utilising data made available by other departments).

  • Work closely with IT to execute the future development of our company and branded websites to maximise SEO and increase visitor numbers.

  • Work closely with IT to introduce a new trade portal and introduce a new spares website.

  • Development of the use of social media to raise profile of our brands with consumers.

  • Plan promotional campaigns for our large online customers.

What is required:

The Online Marketing Executive must be a highly motivated creative thinker, be able to work well within a team (as well as using their own initiative) and contribute to a new fresh approach to online marketing and website development.

Essential

  • A successful track record in a previous online marketing role.

  • Online Marketing related qualification plus 6 GCSE’s grade C and above (including English and Maths).

  • Be able to produce high quality, thorough keywords and long descriptions for specific products.

  • Good technical knowledge of how to develop a website and maximise visitor numbers.

  • Experience of utilising Webmaster tools and Google analytics to drive SEO and web development.

  • Previous experience of social media marketing.

  • Experience of reporting on the success of all online and digital marketing undertaken.

  • Experience of adding and editing content on a website CMS system.

  • An interest in online marketing and new developments.


Hours of Work: Mon - Friday . Normal working hours operational between 8.30am -5pm Extra hours will be required from time to time in a busy, fast changing environment

**CORDANT PEOPLE ARE ACTING AS A EMPLOYMENT AGENCY AND ARE AN EQUAL OPPORTUNITIES EMPLOYER**