Web/Digital Analyst - London based

Churchill Frank
16 Apr 2017
16 May 2017
Contract Type
Full Time
The Company

My client is a leading international, multi-channel brand with a proud British heritage which trades out of over 240 stores across 27 countries. Providing its world-wide audience a unique, dynamic and exclusive mix of own brands, global brands and concessions.

The Role

The Web Analyst delivers insights to help the business understand and measure digital marketing performance, as well as customer behaviour across digital assets and the eCommerce verticals.

Key Responsibilities

* Develop and implement all behavioral website reports including funnel, customer segmentation, feature usage, conversion to action, exit reports and landing page reports, ensuring timely, accurate fit-for-purpose delivery to key stakeholders.
* Deploy tracking tags/pixels using tag managers and create reports and insight from Google Analytics. Audit all tags before pushing to live.
* Help to define and interpret the results of A/B testing strategies across the business and encourage the adoption of a data led test and learn approach to incremental development
* Work with other members of the Data Insight team in delivery of robust, timely, accurate marketing-related data insight projects where web data may need to be combined with other behavioral data.
* Work closely with the e-commerce, Customer Strategy and various Marketing teams, with the Senior Web Analyst, to help identify tactical and strategic opportunities to improve 'digital' as a channel.
* Help to implement the tagging and web analytics strategy across the various IT and business stakeholders.

Key Skills/Person Specification

* Strong A-levels results; a graduate qualification in computer science or a numerate subject.
* 1.5+ years' experience in delivering web analytics to support marketing or trading.
* High levels of logical thinking & problem solving skills.
* Proficient using site reporting tools. Experience with Google Analytics and Localytics is essential.
* Able to use tag management tools like GTM and able to audit hardcoded tags from third parties.
* Have some experience in coding, i.e HTML5 and Swift.
* Have some knowledge of SQL.
* Decent knowledge of A/B and multivariate testing.
* Understanding of data tagging audit processes and a good knowledge of how digital tagging works.
* Excellent communication and interpersonal skills.
* Skilled in producing written reports and presenting results of analysis.