Web Analyst - Woking - Up to £40k DOE

We Work Recruitment Associates Ltd
16 Apr 2017
16 May 2017
Contract Type
Full Time

Web Analyst - Woking - Up to £40k DOE

We are recruiting for our successful, growing and ambitious client in Woking for a talented Web Analyst.

If you have experience working with web analytics and have solid knowledge of how to produce actionable insights from key metrics, then this is the perfect role for you.

This is a great opportunity to work within a close-knit marketing team where you will be taking part in some exciting projects and help drive conversion.

Job Content & Scope:

• Support the analytic needs of the business by translating data into clear meaningful information that can be used to inform actionable strategies web and marketing channels.
• Extrapolating data from a range of sources to create dashboards and reports that can be used for presentations to the marketing, ecommerce and senior management teams.
• Collaborate with external partners such as agencies to assist with data collection and reporting.
• Ensure the accuracy of data and reports to ensure the highest quality of standards.
• Support conversion rate optimisation by driving a continuous learning culture.
• Support the digital marketing team on scoping and executing pieces of analysis and reporting.
• Campaign analysis including working with team on multivariate testing and reporting with a focus on PPC, SEO, affiliate, display and social channels as well as understanding the effect of pricing, supply and demand.
• Providing insight into website performance including customer shopping behaviour to make recommendations for improvement
• Providing analysis around (but not limited to) customer behaviour and lifecycle, product performance and conversions, promotion impact, industry & competitor trends.
• Support the product prioritisation process with insightful data and analysis of business requirements.
• Collaborate with internal teams including ecommerce, marketing and IT to scope out and implement new reporting tools.
• Review the capability of the current analytics tool set and provide recommendations for the future roadmap.

Skills and Experience Required:

• 1-3 years’ experience in driving data strategy and attribution modelling across multiple sources (websites, apps, marketing channels, surveys, usability testing, CRM systems, focus groups etc.).
• Experience using a tracking and attribution tool such as Rakuten Attribution (DC Storm):
• Experience using Google Analytics or similar web analytics tools such as Adobe (Omniture), Webtrends or Coremetrics.
• Experience using Google Tag Manager - both using the tools and understanding the tagging and tracking of campaigns.
• Skilled in Microsoft Office suite with advanced Excel skills.
• Effective and persuasive presentation skills (verbal and written) for business teams and senior management.
• Experience using any of the following would be advantageous:
- Power BI or similar data visualisation tools.
- Convert or similar A/B testing tool such as Optimisely.
- Business Intelligence tools such as Business Objects, MicroStrategy, Cognos, Brio.
- App Analytics software such as Appsflyer, AppsAnnie or similar.

About you:

• Educated to degree level or able to demonstrate equivalent experience.
• Excellent numerical and analytical skills.
• Ideally you will have experience within an ecommerce or online retail environment.
• Ability to communicate confidently and clearly to internal and external stakeholders at all levels.
• Self-starter with a pro-active approach to problem solving.

This is a fantastic opportunity to join a dynamic, exciting business. Please do apply for quick interviews.

Due to high response levels, only candidates with suitable experience will be contacted.