Marketing Media Partnership Executive

Squid Ink Solutions Ltd
16 Apr 2017
16 May 2017
Contract Type
Full Time

My client is a leading international business media organisation. They connect business professionals through major market leading exhibitions and events.

In line with growth plans they are now seeking to take on a Marketing Media Partnerships Executive who can rapidly progress into a more generalised role assisting with email content, flyer design and similar.

The role is to create and execute a co-operative marketing partners plan for a small portfolio of events, ensuring this drives widespread attendance, awareness of and engagement of the events, engages PR and media audience, helps grow their reputation and long-term value.

Responsibilities include:

  • Working with Brand Managers to agree Media Partners marketing goals and targets, identify the key target media outlets/publications for each event, understand the product proposition and key messages, and develop key targeting strategies.
  • Work with content team to identify new and insightful co-marketing partners (comprising media, press, associations, membership bodies and financial analysts)
  • Work with all relevant stakeholders to source content for partner editorials, e.g. brand teams, content team and PR agencies.
  • Demonstrate value through media partner success, using appropriate tools to report on coverage volume, perception ratings and customer feedback.

Experience required:

  • Experience of building relationships with media partners in an events or conferences capacity
  • Experience of pro-actively pursuing new partners, demonstrating consistent tenacity through multiple approaches.
  • Able to spot opportunities which others may miss and can strike quickly, overcoming internal barriers to get results.
  • Able to communicate with gravitas and has a real understanding of brands and understands the importance of measurement.
  • Strong writing and negotiation ability, strong presentation skills.

This is a fantastic opportunity for an individual with relevant media partnership experience to diversify their future marketing career through moving into a market leading international organisation with amazing future prospects.

Basic salary and bonus.