Marketing Manager- Database Analytics
Marketing Manager - Database Analytics
Competitive Salary & Benefits
About the role
The Marketing Manager - Database Analytics is a new and pivotal role that will allow Sales & Marketing to manage increasingly informed decisions and therefore contribute to a more robust sales pipeline in terms of volume, quality and velocity
About Capita | Constructionline
Capita Supplier Assessment Services (SAS) connects buyers and suppliers across a range of industries, providing verification and insight through dynamic, accurate verified data. They are a key element in the SAS House of Brand. It is a market leader providing assessment services for suppliers and buyers within the Construction Industry to accredit them against a tender pre-qualification standard (PAS91). This saves organisations money in terms of reducing re-work, and assists in them ultimately winning business.
Constructionline are part of Capita plc, the UK's leading provider of business process management and integrated professional support service solutions, with 68,000 staff across the UK, Europe, South Africa and India.
What you will do:
You will segment and target our addressable market for all marketing activities (campaigns, events etc)
Tracking leads and conversion to sales opportunity (MQL to SQL) for each marketing activity across all channels
You will own the customer data across our various Sales & Marketing systems. This approach centres around our CRM (MS Dynamics), our marketing customer database and email platform (Salesfusion), but also draws in data from our event booking system (Eventbrite), our website platform (Embraco), Google Analytics etc.
This role will build a centre of excellence for all marketing analytics and KPIs, i.e. run a marketing operations function for the business
Your experience will include:
- 3 - 5 years' experience is database management/marketing analytics with proven track record of innovative campaign strategies
- Strong background in customer acquisition, re-engagement and retention strategies with a passion for database marketing and customer insight
- Strong collaboration skills, ability to work with others at different levels in the organisation
- Experience working with sales to drive quality leads
- Familiar with enterprise-level analytics tools, such as Oracle/Siebel is preferred as well as Data Mining tools and Data Visualisation (e.g. Tableau)
- Prior experience with marketing automation (e.g. Eloqua, Marketo, Pardot, Hubspot), and campaign analysis - HTML is a plus
- Associate's Degree or Bachelor's degree in business, marketing, communications, mathematics, or other related field or equivalent
What's in it for you?
At Capita, training and development aren't optional extras: they're how we do our job. We will motivate you to perform at your peak, recognising your achievements and rewarding them appropriately. As well as a generous basic salary we also give you 23 day's holiday, company pension scheme and access to voluntary benefit options including; child care vouchers, share save scheme, life assurance, holiday buy and many more designed to suit your own personal lifestyle. All of this, in a professional but fun environment.
What we hope you will do next
Help us find out more about you by completing our short application process - click apply now.
Capita operates as an equal opportunities employer and we welcome all applications regardless of gender, marital status, sexual orientation, pregnancy, race, colour, ethnic origin, nationality, religion or beliefs, disability, age, political opinions or trade union membership.
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Capita Resourcing welcome applications from all suitably qualified people regardless of gender, race, disability, age or sexual orientation.
Capita Resourcing is a trading name of Capita Resourcing Ltd. Services offered are those of an Employment Agency and Employment Business. Applicants will be required to register with us.
If you are successful with your application, you will need complete Capita's vetting and screening checks. This will include, but not be limited to, Reference Checks, a Criminality Check, Financial Probity Check, Sanctions Check and Media Check.