PPC Manager.

Forward Thinking Recruitment Limited
16 Apr 2017
16 May 2017
Contract Type
Full Time

PPC Manager - Bath

Key Responsibilities;

  • Manage and train where necessary a team of PPC Executives
  • Define PPC strategy for a range of clients, including mobile and tablet campaigns
  • Manage large scale PPC and shopping campaigns across Google and Bing - and manage all paid search advertising campaigns
  • Manage PPC and Paid Media campaigns across all social and retargeting networks
  • Implement A/B and multivariate testing to continuously improve ROI and performance
  • Use key programs such as Google Adwords and Google Analytics to analyse and report on all PPC campaigns for all clients throughout the year
  • As PPC Manager you would manage large scale PPC budgets for a range of clients
  • Optimise all PPC activity, including bid management, copywriting and competitor benchmarking
  • Landing page testing and optimisation
  • Working closely with PPC Executives to ensure that best practices are being adhered to and process is being strictly kept for each client.

Key Skills Required;

  • At least 3-5 years of experience in managing PPC campaigns and developing PPC strategies
  • Large scale budget management experience
  • Experience in bid management software is a must, DoubleClick specifically is a preferred.
  • Strong analytical and reporting skills & Excellent people management skills
  • A good working knowledge of key programmes including Google Adwords and Google Analytics
  • Experience of managing multiple PPC campaigns simultaneously
  • A good working knowledge of the complete digital marketing mix, particularly SEO and Social Media
  • Strong communication and copywriting skills
  • Good working knowledge of Office programmes, particularly Excel and PowerPoint
  • Google Adwords Certification
  • The ability to successfully implement new PPC campaigns and achieve excellent ROI for all clients
  • The ability to work well as part of a larger management team
  • Fluency in an additional language, such as French or German, would be a bonus

If you believe you would be a good fit for the PPC Manager position then please apply are your earliest convenience!