Senior Marketing Analyst - Insight & Modelling

Recruiter
Aspire Date Recruitment
Location
Manchester
Salary
£35000 - £45000 per annum, Benefits: Bonus & benefits packagetxtSalaryFrom=35000
Posted
15 Apr 2017
Closes
15 May 2017
Contract Type
Permanent
Hours
Full Time
Job Title:                             Senior Marketing Analyst
Location:                             Manchester
Salary:                                  to £45,000 

Our client has an opportunity for a Senior Analyst to join their Customer Insight team within the Marketing function at their offices based in Manchester.

You’ll utilise a variety of statistical techniques from modelling, machine learning, and data mining to make predictions about future customer behaviour.

Key Responsibilities include:

- Project management for reviewing, redeveloping and implementing propensity models and segmentation systems
- Contribute to the research for assessment, introduction and rollout of tools and technology platforms for analytics, automation, insights and visualization.
- Lead and manage induction/training programmes for analysts and business users.
- Empower and partner with key decision makers to ensure timely, comprehensive and insightful information that has business impact.

Key Requirements:

- A numerical degree at 2:1 or above, ideally in Mathematics, Statistics, Economics, Physics, or Operational Research.
- Practical experience in the use of statistical packages e.g. SAS, SQL, SPSS, R, Matlab… etc.
- Knowledge of statistical modelling techniques such as logistical regression, cluster analysis, propensity modelling etc.
- Skilled in the interpretation of data with excellent communication skills