Social Media Strategist - Healthcare Communications

RBW Consulting Solutions Ltd
15 Apr 2017
15 May 2017
Contract Type
Full Time
I have partnered with a Healthcare Agency in London and am keen to speak to Social Strategists.

You need to have a detailed understanding of social media behaviours, platforms and tools, and be aware of the latest developments in social media strategy in major consumer brands, B2B situations and healthcare and a good working knowledge of Social Analyst,

As their Social Strategist your work directly with clients, owning the relationship and developing the social media deliverables. You'll be able to develop an effective and grounded strategy and to present this to clients and stakeholders, gaining buy in to the strategic vision. A key activity is ensuring that regular reports on a client's social media performance are prepared and reviewed,

Key responsibilities:

- Translating overarching strategic communication plan objectives into effective, scalable social media marketing strategies, campaigns and tactics that will generate maximum social impact
- Collaborating with internal and external partners to implement social media plans with achievable goals; mapping social media programs to KPIs with a keen eye to client ROI
- Conducting social media research and creating client-facing, competitive benchmark reports with key client competitors (SWOT) and the competitive environment (customer perceptions, attitudes and trending conversations) to drive social strategy discussions
- Developing a social media calendar that delivers consumer engagement and marketing communications objectives/strategies, including engaging influencers, supporting priority marketing initiatives, events and other promotions (TweetChat with the expert etc.)
- Managing projects across departments to ensure strategies and communications are consistent and integrated
- Leading content development from concepting/writing concept to partnering with internal and external creative teams to create content, visuals and handle community management
- Setting, tracking and exceeding KPIs across all social channels, by campaign and by platform, including reach, engagement, sentiment, virality, influence etc. Analysing correlations between the various social platforms to identify patterns and conversion attributions
- Keeping abreast of new social media sites, platforms and emerging technologies
- Proactively bringing recommendations and ideas to agency partners and clients based on business knowledge
- Owning and clearly communicating results for the team: articulating strategic insights and results achieved on projects
- Ensuing social media for clients (client communities) is monitored and managed in line with the agreements and standards made in the individual client contracts. For some clients this may mean 24 hour, 7 days/week monitoring. In this role you will be required to ensure the Community Managers or other social team members oversee the clients' social media engagement in or out of office hours and over the weekend as required to fulfil the contractual obligations with the clients. This will involve logging onto email over weekends and potentially dealing with any issues

Essential skills and experience:

- Proven experience using social media platforms (Facebook, Twitter, Pinterest, Instagram etc) and developing insights that drive successful social media and marketing strategies
- Highly proficient with PPT and social media listening, monitoring, research and publishing tools e.g. Radian6,Synthesio, HootSuite, Twitter Analytics, Google Analytics etc.
- Direct client facing and account management experience
- Agency experience required; B2B social media experience is essential while healthcare experience is nice-to-have
- Highly analytical with exceptional attention to detail
- Possesses a results-oriented attitude and is an adept problem solver
- Is a a self-starter and demonstrates ability to advance projects autonomously, yet fosters a collaborative approach with other agency teams

Leadership skills:

- Managing allocation and resourcing for any relevant designated piece of business
- Responsible for helping colleagues to understand social media, including new employees
- Supporting the team and proactively managing employee issues alongside the Director of Social Media and Senior Strategist
- Creating opportunities for professional growth of all team members; consistently providing feedback on performance and creative work of team
- Motivating and inspiring others by showing a positive approach to work and other employees
- Embracing the spirit of teamwork and collaborating effectively with internal and external stakeholders
- Upholding the highest standards for all agency work and being an advocate of team and agency
- Demonstrating vision and passion about the evolution of customer experiences on the web and using this to influence your team, colleagues and clients

This is one of several positions I am currently recruiting for so do please get in touch for a confidential discussion around your current situation and what your ideal next move would be. Please contact Daniel Laghaney on OI293 584 3OO or email a CV to daniel (dot) laghaney (at) rbwconsulting (dot) com.

Please note that owing to the high volume of applications we receive for our roles, if you have not received a response within 2 weeks, do please consider your application unsuccessful.

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