Web & Marketing Data Analyst / Retail & E-commerce Analyst
Data-driven professional with an excellent understanding of Web Conversion wanted! Do you have a background in identifying actionable insights for a retail or e-commerce brand, across online and offline mediums? If so, we would like to hear from you! Join this quirky online accessories retailer that also operates a number of high street stores in the UK and internationally.
We are looking for a Web Analyst or Marketing Analyst with experience of producing reports on marketing channels, physical stock sales and e-commerce performance.
This role will see you accelerate sales with your deep-dive analysis. You will be identifying opportunities to increase traffic and optimise campaign performance, as well as analysing business critical data pertaining to the company's physical stores and ranges.
You will need to know common web and data analysis tools, preferably IBM Digital Analytics / Coremetrics, and have a proven track record of delivering results in the retail sector.
You will be mining data and preparing written analysis, working across channels that include: affiliates, retargeting, advertising, e-mail and website personalisation.
You will be leveraging multiple sources of data to inform your insights, and will also be identifying ways to improve the customer purchase journey, looking at website design and functionality changes.
You will act as a key member of the team, providing insights into marketing campaigns, browsing / purchase behaviour and stock performance; considering historic data, promotional calendars and product positioning.
Siptus is a recruitment agency specialising in Digital/New Media, Marketing and Web positions.