Digital Marketing Manager

Recruiter
Michael Page Digital
Location
Tewkesbury
Salary
£35000 - £45000 per annum
Posted
14 Apr 2017
Closes
14 May 2017
Sector
Retail
Contract Type
Permanent
Hours
Full Time

A committed Digital Marketing Manager is required to join the Marketing team. This role has a national and international focus and is based in Tewkesbury.

Client Details

The role is with a global predominately B2B business that is seeing continued growth online. It now exports to over 40 countries globally selling a range of innovative and high quality products.

Description

This Digital Marketing Manager role will include the following day to day:

  • Within this role you will have responsibility for the strategy, planning and management of all digital activity.
  • Use a multi - channel approach of; SEO, PPC, content and email marketing,
  • Use digital tools to produce copy for campaigns and the website that will drive traffic
  • Planning and implementing successful multi-channel marketing campaigns in line with business objectives.
  • Analysing data using tools including Google Analytics.
  • Manage and develop the interaction of the website to engage potential customers and current clients
  • Develop and also maintain the brand image online
  • Manage all content on the website.

Profile

The Ideal candidate for this Digital Marketing Manager role based in Tewkesbury will have the following skills:

  • Excellent technical experience of SEO, PPC, design and contentThrives in a team environment but is happy to work individually.

  • Email Marketing & Customer Retention - Generate the email marketing calendar in line with the company's content calendar. Reporting on basic KPIs.

  • Experience of managing and/or mentoring more junior team

  • Commercial awareness and results focused.

  • Excellent organisational and planning skills.

  • Passion for keeping up with all the latest marketing and digital marketing trends - both B2B and B2C.

  • Understanding how to use social media for business

  • You will be highly numerate and literate with a meticulous eye for detail and be able to use performance tools such as Google Analytics to monitor and adapt campaigns to maximise ROS.

Job Offer

Highly competitive package