Digital Marketing Executive

Location
Newcastle upon Tyne
Salary
£21000 - £26000 per annum
Posted
13 Apr 2017
Closes
11 May 2017
Ref
00067422
Contact
Recruitment Genius Ltd
Sector
Public Sector
Function
Marketing
Job Level
Executive
Contract Type
Permanent
Hours
Full Time
This is an opportunity to join a creative technology company specialising in manufacturing touch screens and interactive systems/touch screens applications. They have a truly global customer base, spanning from the UK Headquarters to the Middle East and the USA. Their sector includes corporate, education, retail and the museum and heritage.

The team requires an experienced Digital Marketing Executive to join the company to manage the inbound lead generation tactics through the company's online presence.

Digital Marketing Executive: Technology Enthusiast with ROI and target driven mindset to head our digital marketing efforts. The role is required to update and maintain the web presence with lead generation in mind, write / schedule email campaigns and blog content, report upon the company's marketing automation systems and ensuring the sales team/customers have the assets they require.

Duties (but not limited to):
o Execute digital strategies for the company's brands and product
o Understand the competitor's position through their social & digital presence, providing benchmark analysis
o Create content for web presence, email marketing system and social channels.
o Provide weekly reporting on email stats, goals and lead conversion quality.

-Email Marketing
o Follow the company sales funnel and segment leads/target them with the right content.
o Manage the lead nurturing strategies with effective drip email-marketing campaign
o Capable to tweak HTML emails as required
o Conduct regular A/B tests for email body and subjects

- Search Engines Marketing (SEO and PPC)
o Be able to research and apply SEM tactics that converts to leads
o Experienced in using Adwords/Analytics/Webmaster tools
o Capability to plan and execute PPC campaigns
o Confident in managing SEO activity (keyword analysis, sitemap, etc..)
o Able to collaborate with team members/external agencies

- Content Creation and material preparation
o Plan the digital content required for the business
o Producing copy and proofreading content
o Design product assets for designers to implement.
o Coordinate with the sales team to receive the material needed.
o Managing and finding opportunities for Press and Awards

- Self driven and business oriented
o Work closely with the Sales team to develop future campaigns & improve customer engagement
o Competitive Analysis - Understand the competitor's position through their social & digital presence, providing benchmark analysis
o Must be able to use wordpress tactically and effectively
o Nice to have: photoshop, indesign, HTML and CSS experience

Candidate Specification:

The candidate needs to be tech savvy with passion for all things digital. They are looking for a highly motivated individual with an enthusiasm for digital marketing strategies! Ability to work under own initiative without being micro managed to meet given targets and achieve company's main objectives and ROI.