Marketing Campaigns Acquisition Executive
- Support the global acquisition strategy for new customers representing a well known brand.
- Deliver global targeted acquisition across the full marketing mix.
- Deliver engaging content to new prospects and ensure working to customer journey plans.
- Collaborate with regional marketing and digital marketing teams to ensure that the marketing initiatives are implemented across the regions.
- Work with the Research and MI teams to analyse campaigns, competitor activity, and external information to improve the efficiency and effectiveness of marketing initiatives and insights that improve decision making/investments.
- Measure performance and ensure continual improvement. Ensure that tracking, reporting and communication of budget position is completed on a monthly basis
- Ensure all products and services run for commercial purposes and the value of satisfaction and retention is measured.
Skill set must include:
- Strong B2C Marketing Acquisition background in a fast passed environment.
- Good knowledge of customer journey, ability to segment the market and follow reliable data
- Knowledge of Salesforce, Eloqua or equivalent is desirable
- Strong understanding of full mix marketing including digital and social media
- Excellent interpersonal skills to work with people in a matrix environment
- Must be driven and self motivated starter.
Please remember to quote the job reference UK757028 in all correspondence.
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Hudson is a leading provider of permanent recruitment, contract professionals and talent management solutions worldwide.