Head of Digital Marketing - Integrated Strategy, SEO, PPC, CRO

Recruiter
Applause IT
Location
Birmingham
Salary
40000.0000
Posted
13 Apr 2017
Closes
13 May 2017
Contract Type
Permanent
Hours
Full Time

Head of Digital Marketing - Integrated Strategy, SEO, PPC, CRO

Birmingham - £40,000 - £50,000 + benefits

Head of Digital Marketing with high-level management experience for delivering integrated marketing strategies by liaising with in-house specialists (SEO, PPC and CRO) and agency partners sought by a leading online training organisation in Birmingham. They work with a wide range of companies in both the educational and commercial sectors to deliver training platforms, learning management systems and ecommerce websites to help attract and develop talent for their organisations.

The Head of Digital Marketing will be responsible for driving creativity within the digital team to ensure successful campaigns are created that result in sales targets being hit across multiple channels and multiple brands. You will be working closely with the owner and the business and other key business stakeholders to report on activity and ensure your strategy is aligned to that of the business.

The successful Head of Digital Marketing should have:

  • Demonstrable experience delivering integrated digital marketing campaigns
  • Knowledge of SEO, PCC, CRO and how these specialist areas are best used
  • Managing cross-functional marketing teams
  • Experience developing and improving brand guidelines
  • Ability to develop successful link building campaigns and affiliate relationships
  • A passion for the latest innovations and the future of digital marketing and ecommerce
  • Excellent communication skills

Along with a competitive salary you will have the opportunity to work in a varied role for an award winning, innovative business close to the heart of Birmingham city centre.

If you would like to apply for this role, please click "APPLY NOW" or send your CV to alexp[at]applauseit[dot]co[dot]uk

Head of Digital Marketing - Integrated Strategy, SEO, PPC, CRO - Birmingham - £25,000 - £30,000 + Benefits