Product Market Manager

Recruiter
HR GO Recruitment
Location
Bishop's Stortford
Salary
40000.0000
Posted
13 Apr 2017
Closes
13 May 2017
Contract Type
Permanent
Hours
Full Time

PRODUCT MARKETING MANAGER

Our successful client is looking to recruit a Product Marketing Manager on a 1 year contract. This new role will be working closely with the Strategic Manager in developing a new innovative marketing programs that will drive demand associated with the launch of a new Academy. Attention to detail and an eye for quality along with the ability to grasp and translate technical capabilities into benefits is a major part of the role. This role, for the right candidate, may evolve into a permanent role.

Responsibilities

Develop product positioning and messaging the differentiates the organisations products in the market.

Sales enablement. Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products.

Product Launch. Plan the launch of the new training products and releases and manage the cross-functional implementation of the plan.

Demand generation. Develop the strategy and manage the marketing programs that drive demand for the organisations training products

B2B or B2C market. Experience of communicating and to convey a compelling message with a clear vision to customer, stakeholders and team members.

This role will be measured by a range of KPIs around financial measures, total number of training delegates and new learners in-house training sale.

Experience required

Degree level in a relevant business discipline

CIM Qualified and member

Evidence of continuing professional development

At least five years preferably with relevant experience in a similar industry

Experience across marketing communications mix

Experience of digital marketing technologies and systems

Excellent copy writing and proofreading skills

Exceptional communicator with the ability to understand the environment

Outstanding analysis, positioning, business justification and closing skills

Salary: £40k

Length of contract:1 year with the possible opportunity for a permanent employment for the right candidates

Location: Bishops Stortford