Senior Brand Manager
This leading bank occupies a unique market position in British retail banking with a brand that is over 200 years of heritage. This bank has a strong and stable customer base of 4.5 million retail customers and comprehensive product and distribution capability, including 631 branches, making it the seventh largest retail banking group in the UK by branch network.
Lead the development, definition and management of the brand identities and guidelines. You are responsible for leading the brand's activation for consumers and customers alike, across internal and external communications, as well as the bank's processes, experiences and assets- both owned and third party. You will be working closely with agencies and insight teams in order to lead the development and management of the brand strategy and the brand identity. You will be leading the planning and deployment of the brand's implementation across internal and external communications in order to support the business meet its key strategic objectives. You will assist in building a centre for marketing excellence for the Brand & Marketing team by leading, developing and appraising direct reports, within the business and regulatory standards, so that the individual and collective performance meets the required standards.
What you'll need
You will be degree educated with extensive financial services experience. You will have proven capability of developing and delivering brand experience. You will have the ability the ability to develop brand identity and design guidelines and be able to build strong relationships with key stakeholders. You must have a strong understanding of legal and regulatory frameworks. Previous line management experience is also desirable.
What you'll get in return
A fantastic salary offering up to £90,000, plus bonus, and the opportunity to be part of a renowned brand.
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. Alternatively, if this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.