Marketing Executive - Legal Services

Reed - North West, Marketing & Creative
09 Apr 2017
09 May 2017
Contract Type
Full Time
My client, a leading Professional Services organisation is now recruiting for a Marketing Executive to join their busy, vibrant marketing team based in Manchester City Centre. Applicants must have the full marketing mix (both offline and online). 

You will be responsible for delivering all marketing campaigns, plans and activity for the business in the Northern region. The role will support the Manchester and Leeds offices, working with local Office Heads, partners and other stakeholders across those offices to deliver a range of marketing activities to promote the brand in its respective regional markets.
The role will focus on generating new business revenue through marketing campaigns and activity as well as supporting existing client relationships.
Duties & Responsibilities
Work with the Marketing and wider Communications and Business Development teams to design, implement and track new and existing marketing activities and campaigns across all offices in the Northern region
Coordinate and manage a wide selection of different activities including – but not limited to – thought leadership content, advertising (online and offline), digital marketing including email marketing, social and web development and PR and events (including some hospitality)
Gather, analyse and report all ROI from all marketing activities and support central reporting on ROI
Seek to gain a deep understanding of the markets those businesses operate and apply this understanding to all marketing plans and activities to drive new insights
Support new client pitches developing a range of sales support and marketing collateral, from the initial brief through to the creative development and print
Work with Digital team to develop digital channels for all offices.
Work with the Data Analytics and CRM Executive to enhance contact lists for all businesses and support all campaigns
Work with third party agencies (digital, design and PR) to support the design and execution of marketing plans and campaigns where necessary
Develop content plans for a variety of different channels and outputs
Work with our Communications team to support the delivery of PR activity, for both printed and digital press
Uphold brand guidelines at all times
Work with Marketing Operations Manager to manage marketing budgets for those businesses ensuring activities and campaigns come in on or under budget.

Skills Required:
Must have the full marketing mix experience ideally within the legal, professional services, financial or insurance sectors would be desirable 
Experience of delivering marketing campaigns across a range of marketing channels including online (websites, email marketing, social media) and offline (print based media and direct mail).
Previous experience in B2B Marketing
Proficient in the use of PowerPoint, Word and Excel to develop documents and presentations for internal and external audiences
Practical and technical knowledge of applying brand guidelines to materials and campaigns
Events management and hospitality management experience
Good experience of writing copy across online and offline channels
An understanding of how PR, marketing, BD and digital teams interface
Experience of working with senior stakeholders i.e. senior managers
Experience working with the full marketing mix
Experience managing third party agencies
The ability to be both a creative writer and thinker
Excellent organisation/time management skills and attention to detail with the ability to work under pressure and to tight deadlines
Possess exceptional interpersonal skills, excellent verbal and written communications skills and the ability to communicate at all levels
Capable of communicating technical aspects in a pragmatic and accessible way
Can do attitude, able to work off own initiative and the ability to motivate others
Commercial awareness, preferably within the professional/financial services sector
A Marketing Management/Research Degree or equivalent would be ideal as would previous experience of working within a Business Development team.

Reed Specialist Recruitment Limited is an employment agency and employment business