Exhibition Marketing Manager - £40k - London

Recruiter
Pure Personnel
Location
London
Salary
35000.0000
Posted
09 Apr 2017
Closes
09 May 2017
Contract Type
Permanent
Hours
Full Time

Exhibition Marketing Manager responsible for delivering measurable marketing campaigns on time, within budget and to a consistently high quality whilst helping to achieve the strategic business objectives across the portfolio.

Key Responsibilities:

  • Ensure delivery of all campaign applications on time, to budget and to the highest standard
  • Create and manage campaign schedules, contributing to the benefit of the entire portfolio
  • Produce marketing communications collateral
  • Coordinate other third party service providers including PR, media and distribution agencies
  • Organise promotional activities, ensuring they are carried out efficiently and within agreed budgets, including presence at other events
  • Manage and maintain product websites
  • Monitor and maintain relationships with key suppliers to ensure highest levels of service are continuously delivered
  • Initiate and execute international media and association/key stakeholder partnerships
  • Supervise key accounts management input from marketing, sponsorship, new business and customer service
  • Close and careful management of registration process
  • Creating a quantified number of leads for the sales team
  • Provide on-going and post campaign effectiveness reports and recommend on-going improvements
  • Remain up-to-date with latest communications tools and continuously assess their deployment to improve marketing effectiveness
  • Promote a culture of testing and change to continuously drive improvement
  • Manage a full time marketing executive plus a greatly enlarged marketing team in the event year including freelancers/temps/contract workers and still deliver a high standard of event marketing in a controlled and calm manner
  • Liaise with other offices in order to coordinate promotion and co-promotion of overseas events as required

Knowledge, Personal Attributes and Skills:

  • A proven track record of implementing successful campaigns for large scale B2B exhibitions and conferences
  • Demonstrable experience of man-managing large show/ project teams
  • Experience managing multiple temps and/or freelancers simultaneously on separate projects
  • Complete appreciation of the registration process for major events including all elements of exhibitor customer service and onsite traffic and admission management
  • Proven use and understanding of complex databases and segmentation techniques
  • Thorough knowledge of company’s products
  • A rounded, thorough understanding of the full range of marketing communication tools
  • Excellent writing skills
  • Excellent project management, planning and organisational skills
  • Excellent interpersonal and communications skills
  • Financial awareness
  • Research and Analysis
  • Brand creation and management
  • Measures Effectiveness
  • Presentation skills to high level business audiences
  • Attention to detail

To apply for this Exhibition Marketing Manager role, please send your CV to Jerome at Pure Personnel dot com.