CRM Executive - £35k - Milton Keynes
My client are a global brand and they are looking for a skilled CRM Executive to join their thriving digital team and contribute to the success of their CRM and eCRM campaign data management.You will be responsible for developing eCRM initiatives that will play a key part in the business's marketing plan. You will work closely with the CRM Manager and CRM Analyst to understand the impact of current of campaign activity to provide insights into new eCRM campaigns. You will develop an understanding of the customer base through surveys, segmentation and analysis to enhance the eCRM activity and create a single customer view. You will work with internal team and agencies to contribute onthe creation of creative and engaging copy to support the email marketing initiatives.To be considered for this role you will have a solid background working in a CRM department in a fast paced environment. You will have very strong eCRM skills and have previous email marketing experience. You will be able to display a solid understanding of how channels such as social media and digital display benefit the CRM strategy. You will also have the ability to lend your talents to the data and commercial aspects of CRM.To apply for this role contact Dominic Watkins at Blu Digital RecruitmentKEYWORDS: CRM Executive, CRM, eCRM, Email, Data, Digital Marketing, Digital Communications, Email Marketing.