CRM Marketing Executive

Forward Role
£20k - 25k per year
08 Apr 2017
08 May 2017
Contract Type
Full Time

CRM Marketing Executive

£20,000 - £25,000

Manchester City Centre

This fantastic growing business is looking to recruit a B2C CRM Marketing Executive to join their Digital Marketing Team. You will be responsible for developing email campaigns to generate leads, sales and enhance customer retention and profitability. You will be working alongside the digital and sales teams to coordinate and plan segmented strategies to meet the needs of the business. This is a fantastic opportunity for a candidate with a few years email marketing experience to develop in a thriving organisation.


  • Plan and manage all email marketing campaigns
  • Produce on-going analysis of the email campaigns
  • Provide updates on key metrics, ROI and key trends
  • Work with email delivery system and CRM
  • Keep up to date with email best practices to provide direction and improve performance
  • Manage segmentation of the list and develop targeted email campaigns
  • Work closely with our data analyst to determine target criteria as well as test designs
  • Develop creative briefs and work with the inhouse team on images and content

Desired Skills and Experience

  • 2 years min of email marketing experience a must
  • Familiarity with and working with data sets, segmentation, targeting and profiling
  • High level of proficiency with Excel a must
  • Strong interpersonal skills and works well with cross functional teams
  • Able to work under deadline and in a fast paced environment
  • Self-motivated and enthusiastic
  • Excellent verbal and written communication skills
  • Results-driven and able to work in a dynamic environment

As the North West's leading Marketing, Analytics, Digital and Creative recruitment agency, we are continually receiving new assignments to work on so keep a close eye on our website, Facebook, Linkedin and Twitter pages for a full list of current opportunities as well as market place news and fun stuff.

Forward Role is operating as an employment agency