Marketing and Business Development Manager - Birmingham - permanent

08 Apr 2017
08 May 2017
Contract Type
Full Time

Marketing and Business Development Manager - Birmingham - permanent

The Firm

Forresters is a leading firm of Patent and Trade Mark Attorneys with an international client base. We have offices in London, Birmingham, Liverpool, and Munich. Since being established in 1884, we have grown from a regional firm into an international practice. Despite our long history we are a young firm with a fresh approach to our clients’ requirements and employee career progression. We are rated as one of the leading intellectual property firms in the UK.

The Role

We are currently looking to recruit a Marketing and Business Development Manager to be based in ourbeutiful and modernBirmingham City Centre office. This is a permanent, full time role.

This broad based role will incorporate a full marketing and business development mix and will provide management and support to the Marketing and Business Development Committee (BDMC) and to the firm as a whole - as well as overseeing a Marketing Assistant. The role will involve frequent travel/interaction/video conferences between all Forresters offices as well as attending various networking and marketing events.


  • Strategic and operational development of the Marketing and Business Development function in Forresters.
  • Close management of BDMC budget expenditure and work with the BDMC committee to produce year on year forecasts.
  • Social Media and Website Management
  • Liaising with third party suppliers regarding branding, PR, events, etc.
  • Event management - arranging all logistics from seminars to drinks receptions, etc.
  • Managing, developing and coaching the Marketing Assistant.
  • Regular travel to the London (monthly), Liverpool (bi-monthly) and Munich (annually) office - or as required.
  • Maintain and manage all templates across all media and thereby maintain brand integrity and consistency, while ensuring everyone is adhering to the Style Guide.
  • Producing / designing advertisements, in house newsletters, seminar materials and other marketing collateral.
  • Targeting and assisting with presenting and pitching to new clients / monitoring pitch results and effectiveness
  • Maintaining existing clientele
  • Advertising
  • Promotional materials
  • Alternative marketing strategies and advice to the Partners.
  • Keeping abreast of new marketing techniques.
  • Identifying and maintaining a list/database of high-profile clients and high-profile cases in which the Firm has been involved through the CRM database (InterAction)
  • Managing the e-marketing software which integrates with InterAction
  • Implementing and tracking CRM activity / reporting to partners as necessary
  • Maintaining PR activity (including liaising with external PR firms) and researching new opportunities for relevant publications
  • Assisting with PR agency activity
  • Reporting statistics / client performance / acquisition to the BDMC
  • Reviewing and prioritising all sponsorship and speaking opportunities to the promote the firm in a cost-effective way
  • Assisting and promoting cross-selling and referrals (internal and external)
  • Assisting with overseas promotional travel planning, reporting effectiveness and budget management


  • Ideally at least 3 years of experience in a similar role, preferably in a Patent and Trade Mark firm or a similar legal firm.
  • Experience must include proactive support and development of strategic and operational aspects of a BDMC department.
  • Excellent interpersonal, written, verbal and influencing skills
  • Proven track record of successfully managing marketing campaigns, BDMC projects and networking events, while strictly adhering to a budget.
  • Excellent logical and organised approach.
  • Exceptional attention to detail and a high level of accuracy are essential.
  • Knowledge of Customer Relationship Manager software - CRM or similar software.
  • Ability to work under pressure and to meet deadlines.
  • Excellent knowledge of English language and grammar to produce high quality written work.
  • Professional knowledge of Word, PowerPoint and Excel.


  • Educated to a degree level
  • Relevant Marketing and/or Business Development and/or Communication qualification - e.g. CIM, Diploma in Marketing, Postgraduate Diploma, Marketing Communication Diploma.

The Package

  • A very competitive salary
  • A pleasant and friendly working environment.
  • Flexible working - core hours.
  • Additional 6 flexi days off in lieu.
  • 25 days of annual leave in addition to bank holidays.
  • 35 hour week.
  • Health Cash plan.
  • Private medical insurance.
  • Cycle scheme.
  • Childcare vouchers.
  • Mutual pension contribution of up to 5%.
  • Season ticket loan
  • Employee assistance programme

To apply, please use the Reed website or email your CV and a short cover letter to Alena Wilken

Please state in the cover letter your salary expectations and confirm if you have a permanent right to live and work in the UK.

Strictly no agencies.