Web/SEO Content Writer

08 Apr 2017
08 May 2017
Contract Type
Full Time

The role offers a competitive salary plus bonus + a multitude of benefits and an opportunity to grow and develop your career.

Some knowledge of SEO/ copywriting is essential as the purpose of the role is to optimize our web presence through SEO-orientated content on our site - further experience (e.g. Google analytics) would be preferred but isn’t essential.

Job Purpose-

The role of a web content writer involves creating optimised descriptions for products upon our websites and 3rd party websites. You will be required to create unique engaging copy that is both optimised for search engines and informative to our customers. It is essential that you have a natural flair with written content that will ultimately inspire website visitors to make a purchase.

The role involves using a variety of techniques to discover and analyse potential keywords that written website content can be optimised with, to ensure our products achieve the best possible rankings in organic search results, whilst meeting our customers’ expectations. Furthermore, the role will involve an analytical approach to ensure written content is also measured against conversion rates to drive efficiency at the point of sale.

The role would be ideal for candidates taking their first steps in an exciting career within digital marketing. However, the Web Content Writer must have credible knowledge of MS Office packages, experience using content management systems and a solid understanding of SEO best practices.

Essential Experience-

  • Experience of working effectively as part of a team
  • Ability to work under pressure and tight deadlines
  • Knowledge of SEO best practices
  • Previous experience within a content writing/SEO role
  • Experience using content management systems.

Desirable Experience-

  • Educated to degree level in a relevant subject (e.g. Creative Writing, English, and Journalism)
  • Portfolio of creative work
  • Experience using Google Analytics.

Specific Requirements-

  • Create, update and enhance content upon the website
  • Create, update and enhance content upon 3rd party websites
  • Proof reading content
  • Undertake keyword research to ensure written content is optimised
  • Use Google Analytics to monitor session and conversion rate performance of property pages
  • Work closely with the product/conversion rate optimisation team to ensure improved efficiency and performance of pages
  • Provide the PR and Social teams with interesting copy that can be used as part of marketing activity
  • Be an advocate for written content and be able to communicate its importance to the wider business

The role offers a competitive salary plus bonus + a multitude of benefits and an opportunity to grow and develop your career.