Digital Marketing Manager

Recruiter
Ultimate Banking
Location
Cumbria
Posted
05 Jul 2018
Closes
05 Aug 2018
Contract Type
Permanent
Hours
Full Time
Digital Marketing Manager

£dependent on experience

Our client is a well-established, award winning financial services
provider who are currently going through a significant period of
change and are recruiting for a Digital Marketing Manager within their
new structure. This is an exciting time to join the organisation as
they look to maximise opportunities and grow significantly.

The successful candidate will be responsible for the management of the
online customer experience and content for all the digital platforms
(including the consumer and B2B platforms), driving and delivering the
online capability for the organisation across multiple platforms which
will require the digitisation of existing processes, improving the
existing user journeys and the development of new capabilities.

Key Responsibilities:

* Manage company website (including all images, tools, and content),
optimising for search against key words and phrases.

* Oversee management of all digital channels (including updates,
design, and user experience) to ensure improved usage and
engagement.

* Conduct and report analysis of site and social traffic,
recommending and implementing actions to improve our overall
online customer experience and business performance.

* Develop and manage the social media strategy and content (blog,
e-newsletter, posts etc.) across all relevant platforms.

* Work collaboratively with key internal partners (e.g. IT) and
strategic partners to deliver improvements to our digital
proposition.

Experience & Skills Required:

* A degree in marketing, communications or related field

* 5+ years’ experience in marketing (at least 3 of which in digital
marketing)

* Good understanding of ecommerce, PPC, SEO and SEM

* Experience with analytical tools (Google Analytics, Webmaster etc)

* Demonstrable track record in delivering improvements in the
customer experience through the online channel

In return, you can expect a competitive salary and benefits package
and the opportunity to work in a forward thinking, customer focussed
environment where your opinion will be truly valued and a positive
work/life balance. They are open to candidates looking for flexible
hours and can offer some home working patterns too

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