Director of Channel, Innovation & Brand

Recruiter
Crunchposter Limited
Location
Llanpumsaint
Posted
30 Jun 2018
Closes
14 Jul 2018
Contract Type
Permanent
Hours
Full Time

Director of Channel, Innovation & Brand
Swansea
£60,000 Per Annum

Our client has an exciting new role of ‘Director of Channel, Innovation & Brand'.

They are a research-led university that has been making a difference since 1920. The University community thrives on exploration and discovery, and offers the right balance of excellent teaching and research, matched by an enviable quality of life.

Thier joint venture partner are a global higher education organization that has partnered with more than 30 universities for over 20 years to increase access to higher education and prepare international students for future success. These collaborations accelerate universities’ internationalisation goals resulting in a stronger, more diverse international student population; improved academic outcomes; increased global profile for the institution; and sustainable revenue for reinvestment in key areas of the university.

The Role
They are seeking to employ an experienced Director to join the team and lead the development of a newly launched college brand across a portfolio of new and existing products and developing new routes and channel to market.

Working closely with the CEO and College Director / Principal this exciting new role will deliver a host of new business initiatives that are currently under development, whilst maintaining strategic oversight and accountability for the core business of the pathway college. The new iniatives will initially focus around transnational education and developing new routes to market and new market segments of pathway students – so candidates with relevant experience in these areas would be particularly encouraged to get in touch.

As such, it is an exciting new opportunity for an experienced marketing professional who is adept at prioritising and delivering across a portfolio of activities.

The purpose of the role: To create, plan, direct and coordinate marketing /brand building activities, including determining the demand for existing and new products and services offered by the college and its competitors, and identifying potential students, customers and clients. This involves developing strategies with the goal of ensuring student recruitment and customer/ client satisfaction targets are hit and profits (or share of the market) is maximised for The College.

The Candidate
To be considered for the Director of Channel, Innovation & Brand position, you will have the following experience, skills and attributes:

  • Five (5) years of senior management Product or Portfolio Marketing experience and a demonstrable record of continuous professional development (CPD) with a focus on emerging trends in marketing and brand management.
  • Strategic Partnership Management experience including working across culturally diverse markets and stakeholder management within a matrix environment
  • Experience of global student or client recruitment
  • Possess relevant postgraduate qualifications in marketing
  • Global Brand Creation & Management experience with experience in budget development, management and reporting
  • Both B2B and B2C product marketing experience
  • Developing and managing the product portfolio roadmaps
  • Synthesizing all internal and external stakeholder input on features and priorities
  • Be able to communicate a market position that is differentiated, clear, defensible and profitable

If you feel you are suitable for their Director of Channel, Innovation & Brand position, please apply now with your CV and Covering Letter, detailing why you are suitable for the role.

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