Conversion Analyst (CRO)

Recruiter
Location
Manchester
Salary
£30000 - £35000 Per Annum DOE + Amazing Benefits
Posted
04 Apr 2017
Closes
02 May 2017
Ref
AB-GCE2055A
Contact
Guru Careers
Job Level
Executive
Contract Type
Permanent
Hours
Full Time

Conversion Analyst (CRO) / Conversion Rate Optimisation Specialist (Private Education)

A Conversion Analyst (CRO) / Conversion Rate Optimisation Specialist is needed to join a leader within the private education sector. Based in the heart of Manchester's vibrant city centre, expect to drive conversion rates and optimisation across all digital channels.

With over 35 years' of experience this award winning Higher Education Provider delivers world-class professional qualifications and programmes across the UK, Europe and via innovative online learning platforms to over 75 of the FTSE 100. Employing the very best in the industry they are now seeking a Conversion Analyst (CRO) / Marketing Analyst to aid the growth of their global student network.

Working closely with the User Experience team, the Conversion Analyst (CRO) / Conversion Rate Optimisation Specialist will be responsible for designing and implementing optimisation plans. On a day-to-day basis expect to conduct A/B and MVT testing across all channels, analyse output, develop compelling recommendations, drive marketing acquisition, improve channel conversion, refine user journeys and more. In short you will play a key role in understanding the needs of potential students, identifying correct tools and implementing solutions.

To qualify. You should be a highly organised Conversion Analyst (CRO) / Conversion Specialist / Marketing Analyst / Optimisation Analyst / Conversion Rate Optimisation Specialist / CRO Manager / Conversion Strategist or similar with a CV that demonstrates:

  • Knowledge of Conversion Rate Optimisation;
  • A track record of conducting A/B and MVT deployments;
  • Experience of owning and managing page conversion and user journeys;
  • You are highly competent in at least one of the following CRO Tools: Google Optimize, Optimizely, Oracle Maxymiser, VWO, Hotjar – other CRO and heat map tools;
  • A good understanding of analytical software such as Google Analytics
  • Excellent verbal and written communication skills;
  • Excellent organisational skills, with accuracy and attention to detail.

This is a rare opportunity for a Conversion Analyst (CRO) / Conversion Rate Optimisation Specialist to join a company where you will get to make a massive impact with a huge potential to expand your skills and progress your career. Get in touch.