PPC Executive

South East England
£25000 - £35000 per annum
05 Aug 2014
02 Sep 2014
Max Exton
Contract Type
Full Time
The PPC Executive will be responsible for the day to day management and optimisation of paid search campaigns in the UK in line with marketing and business objectives.

Main Responsibilities:

• Campaign Management and Optimisation of the sign up (CPL) search campaigns
• To manage paid search and other digital incentives
• To deliver the planned revenue and leads from search (PPC/SEO), Display and Email
• Data Analysis to provide areas for improvement
• Building out of campaigns and keywords
• Ad copy tests
• General maintenance
• Spotting potential to implement innovative new methodologies and improve performance
• Performing ROI analysis to evaluate effectiveness of marketing campaigns

Key Skills and Experience - PPC Executive:

• The ideal PPC Executive will have at least 1 years commercial PPC / Paid Search experience, via a Digital Marketing agency or client-side role, and be able to demonstrate excellent results using large PPC / Google Adwords budgets
• Experience of Google Analytics, Adwords and Bing Ad Centre
• Experience of working in a marketing environment
• Knowledge of Bulk Editing, Multi-Attribution modelling, Bid Management across networks, A/B testing of adverts, Google Adwords Certification
• Onsite conversion / funnel analysis
• Enthusiastic and driven, with meticulous attention to detail and overall passion for excellence
• Innovative and creative, with a logical and methodical approach to problem solving
• Credible and articulate, with excellent communication, presentation and interpersonal skills
• Ability to relay insight to internal and external stakeholders with various levels of digital knowledge and at all levels of seniority
• Ability and eagerness to pass on knowledge to other team members

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