Brand Guidelines Director - Food Packaging

Genesis Associates (UK) Limited
20 Mar 2017
19 Apr 2017
Contract Type
Full Time
Brand Guidelines Director - Fluency in German essential

Competitive Salary Dependant on Experience - £40K-£65K

My client has over 25 years experience in creating highly innovative packaging designs for brands and own-label products.
Establishing long-term relationships based on integrity, reliability, loyalty and trust is key for them, with many of their clients working with them for 15 to 20+ years. All of their projects, without exception, are the result of client recommendations, which they believe is a true acknowledgement of who they are and what they do. With a commitment to excellence, their team endeavours to offer all of their clients the highest creative standards combined with a personal and reliable service.

Due to expansion they are seeking a fluent German-speaking Brand Guidelines Director.

You will lead the Brand Guidelines Department in the production of comprehensive documents for internal and external use that explain how to produce new, or update existing packaging designs to fully comply with the brand guideline requirements.

You will have a background in design or artwork with solid knowledge of print processes associated with packaging design.

The role requires experience of working with detailed corporate guidelines, brand guidelines, style guides or annual reports. The majority of our guidelines are for the German, Austrian and Swiss markets, therefore you must be a native German speaker and your written German is required to be grammatically perfect.

You are a conceptual thinker and have a highly logical, systematic approach to your work.

You will be a strong leader with experience of people management.

Working with internal and external contacts you will demonstrate excellent communication skills and relationship building.

Fluency in InDesign and Illustrator CS5, is essential. Experience in Photoshop would be advantageous. You must be able to work independently as well as in a team.

This is not a creative role and has minimal design responsibility.

Duties and Responsibilities:

*Responsible for overseeing the work schedule of the Brand Guidelines team.

*Lead and mentor members of the team to ensure consistent high standards and completion of all projects to deadlines.

*Provide expert advice to the design and artwork departments about which master elements of the new brands need to be prepared, artworked or retouched before work can commence on the guidelines.

*Systematically and logically analyse the projects, and advise on the most logical structure and content of guidelines.

*Understand which elements of the new brands need to be included, explained and detailed in the guidelines.

*Foresee, identify, discuss and solve any potential problems in relation to creating new brands.

*Set up the new guidelines in German based on existing templates and guideline examples including the design and layout of individual pages.

*Ensure that all design examples within the guideline are consistent and fully comply with all associated guidelines.

*Ensure that guidelines are clear, logical, comprehensive and easy to understand for any potential user.

*Liaise internally to discuss, manage and implement changes until final approval.

Brand Guidelines, Brand Manager, Packaging, German speaking, Branding, Brand Guideline, Food Packaging