PR Account Manager

Mash Recruitment
19 Mar 2017
18 Apr 2017
Contract Type
Full Time

Are you a PR Senior Account Executive/Account Manager ready to make that all important move? My client is a top PR agency based just outside of London and has a dynamic brand portfolio of consumer, food and drink and trade clients!

Key PR Duties

Client Relations

  • Develop excellent working relations and visibility with key middle / senior management personnel in client companies to both gain their trust and respect for the work that this agency does and to secure long term mutual business success
  • Maintain regular dialogue with the brand teams to ensure that this agency is up to date with current thinking and specific brand plans for possible PR exploitation
  • Get close to all relevant client market tracking data and trends to gain a deep understanding of the broader strategic issues that face them in terms of industry trends and competitive activity
  • Ensure smooth communication flow between the client in terms of meeting deadlines and delivering top quality written and verbal material
  • Follow best practise in leading status meetings and status reports and act independently from the Account Director as appropriate
  • Constantly look at means of merchandising our PR successes to a broader audience beyond your day to day contacts with the development of a regular communications tool
  • Prepare, shape and direct the annual PR planning days with clients

Media Relations

  • Draft, gain approval for and issue press releases and feature information for all key launches and initiatives
  • Challenge conventional thinking and traditional PR tactics and make sure that the company is coming up with pro-active ideas outside of the existing campaign
  • Regularly review client’s coverage to spot potential gaps in media support and address accordingly
  • Oversee all the logistics for trade press briefings / publishing house tours / one on ones e.g. booking venue, issuing invitations, arranging product samples and room decorations, handling presentations agency, putting together press packs
  • Meet regularly with key media in order to maintain an in-depth knowledge of their brand and to talk through potential new opportunities

Financial Management

  • Ensure excellent management of budgets and PO’s and monitor budgets on a monthly basis
  • Understand the construction of budgets within proposal writing

Team Management

  • Manage direct reports by acting as their sounding board and being involved in their personal development plans
  • Identify areas for improvement and recommend training programmes to address these
  • Nurture the growth of team members by creating opportunities in which they can showcase their expertise and ability to clients and the company


  • Be an integral part of the company's team to ensure the right culture is maintained in the office whilst not jeopardising levels of productivity

You must be able to drive and have a vehicle to get to this location!

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